BCA has released a special "Premier Unplugged" episode featuring Alberta Premier, Danielle Smith in conversation with BCA President, Adam Legge. Together, they explore Alberta’s diplomatic approach to managing trade tensions with the United States under the evolving "Trump 2.0" administration.

Premier Smith highlights the importance of avoiding retaliation, addressing key irritants, and supporting U.S. aspirations in energy security and critical minerals supply to foster a stronger Canada-U.S. economic relationship. They also discuss the potential for a delegation mission to Washington to advocate for Canada as a reliable and trustworthy partner.

Tune in for an insightful conversation about strategies to create a "win-win" outcome for both nations while navigating current challenges. This can’t-miss episode is available now on all major podcast platforms!

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About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta’s largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

Check out more of our recent work: https://bit.ly/3JG9ifS

Check out recent episodes of AlbertaBETTER: https://bit.ly/3bHlfFB

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Donald Trump is officially the President of the United States again, and his 'america first' approach to politics and threat of tariffs on Canadian goods mean that Canada has entered an era of trade uncertainty with it's largest economic partner.

The impacts of tariffs on Canada-U.S. trade would be profound on both sides of the border, but how would they affect Albertans in their daily lives? What would become more expensive? Where would we see job losses? What industries would be hit the hardest?

To help give our listeners a clearer picture of the possible outcomes, Scott Crockatt invited BCA Director of Policy Alicia Planincic and Trevor Tombe, Director of Fiscal and Economic Policy at The University of Calgarys's School of Public Policy, onto The Brief to break down what could happen and what it could mean for Alberta businesses and households.

In this episode:

• Trump's approach to trade and diplomacy
• What is a tariff and how does it work?
• What is a 'trade deficit,' and is the U.S. really 'subsidizing' Canada?
• The 'nuclear option' - oil and energy export ban
• Industries at risk and where we may see job losses

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About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta’s largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

Check out more of our recent work: https://bit.ly/3JG9ifS

Check out recent episodes of AlbertaBETTER: https://bit.ly/3bHlfFB

Subscribe to our monthly newsletter: https://bit.ly/3BPxDhv

Follow us on social media:

• • Twitter: https://bit.ly/3P7pgB0
  • Facebook: https://bit.ly/3Qx6B2J
  • LinkedIn: https://bit.ly/3QaetHE
  • YouTube: https://bit.ly/3QswqAV

Alexis von Hoensbroech, the visionary CEO of WestJet, uncovers the fascinating journey from his early aspirations in astrophysics to leading one of Canada's premier airlines. His story is one of unexpected turns, moving from the scientific realm to a pivotal business role with the Boston Consulting Group before embarking on his influential career within the Lufthansa Group. With a narrative that spans continents, Alexis shares how these diverse experiences have shaped his unique leadership style at WestJet, including the cultural transitions from Europe to Canada and the challenges and triumphs faced along the way.

Listeners will be captivated as Alexis discusses the intricacies of the aviation industry, drawing intriguing connections between the analytical demands of scientific disciplines and the strategic operations of an airline. The conversation reveals the critical role of adaptability and psychological safety in cultivating a collaborative and innovative corporate culture. As Alexis reflects on the dynamics of leadership across different regions, he sheds light on the subtle yet impactful nuances that define corporate environments in Canada compared to Europe.

In this engaging episode, we also delve into the pressing issues and exciting developments in the aviation sector. Alexis discusses the strategic importance of WestJet's acquisition of Sunwing and how these changes promise to enhance the travel experience for Canadians. From the introduction of the Ultra Basic fare to innovative loyalty program upgrades, WestJet is set on a path of growth and service improvement. Despite challenges such as staffing shortages and public policy hurdles, Alexis's optimism and commitment to making air travel more affordable and enjoyable for Canadians are evident as WestJet soars into a promising future.

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About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta’s largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

Check out more of our recent work: https://bit.ly/3JG9ifS

Check out recent episodes of AlbertaBETTER: https://bit.ly/3bHlfFB

Subscribe to our monthly newsletter: https://bit.ly/3BPxDhv

Follow us on social media:

• • Twitter: https://bit.ly/3P7pgB0
  • Facebook: https://bit.ly/3Qx6B2J
  • LinkedIn: https://bit.ly/3QaetHE
  • YouTube: https://bit.ly/3QswqAV