In this conversation, Shane, the co-founder and CEO of Boostly, shares his journey of building the company and the evolution it has undergone over the past six and a half years. He emphasizes the importance of personal growth, grit, and a hunger for success as driving forces in his entrepreneurial journey. Shane also discusses the process of defining and codifying Boostly's core values, which include cooking, winning, and growing. These values shape the company's culture and guide their hiring process to align with individuals who share the same growth mentality. Shane discusses the importance of learning and growth, value alignment in hiring, the vision behind Boostly, unlocking the potential of restaurants, challenges faced by restaurant owners, the passion and work ethic in the restaurant industry, traits of successful restaurateurs, the impact and growth of Boostly, and the role of kindness in success. Takeaways Building a company is an evolving journey that requires personal growth and development. Defining and codifying core values is essential for shaping company culture. Boostly's core values include cooking, winning, and growing. Aligning talent with core values is crucial for building a strong team. Continuous learning and growth are essential for personal and professional development. Value alignment is crucial in the hiring process to ensure a good fit within the company culture. Boostly aims to unlock the potential of restaurants by providing software that acts as rocket fuel for their revenue. Restaurant owners face unique challenges and often need support in marketing and operations. Passion and work ethic are key traits of successful restaurateurs. Boostly's goal is to create a life-changing experience for everyone who interacts with the company. Kindness plays a vital role in building success, as it fosters empathy, compassion, and effective leadership. Chapters 00:00 - Introduction and Background 01:05 - The Journey of Building Boostly 06:13 - Personal Core Values 08:56 - Boostly's Core Values 13:09 - Aligning Talent with Core Values 20:48 - Value Alignment in Hiring 22:00 - Building Boostly's Vision 23:03 - Unlocking the Potential of Restaurants 24:19 - Challenges Faced by Restaurant Owners 27:23 - Passion and Work Ethic in the Restaurant Industry 29:04 - Traits of Successful Restaurateurs 32:13 - The Impact and Growth of Boostly 36:23 - The Motivation Behind Boostly 38:09 - The Role of Kindness in Success