Alumless

Auteur(s): Chris Marshall Advancement Consulting
  • Résumé

  • Alumless is a bi-weekly talk show produced by Chris Marshall Advancement Consulting. In each episode, host and Vice President Ryan Catherwood and CMAC Founder and CEO Chris Marshall discuss the latest issues facing alumni and donor engagement professionals working in higher education. Listeners of Alumless will hear topics discussed such as strategic planning, engagement metrics, volunteer management, marketing and communications, donor experience design, and the latest and greatest advancement technology. The Alumless podcast is an extended version of the live broadcast published on LinkedIn and Youtube every other Friday.
    Copyright 2022 All rights reserved.
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Épisodes
  • Volunteerism within engagement with Cindy Fredrick
    Jan 31 2025

    On this episode of Alumless, Cindy Fredrick, Senior Associate Vice President for Advancement at the University of Virginia, joins us to discuss the crucial role that volunteers play in engagement and philanthropy. With over 5,000 volunteers involved in UVA Advancement’s efforts, Cindy brings her expertise in scaling volunteer programs, stewarding alumni, and maximizing their impact on the conversation.

    We dive into how volunteerism in advancement has evolved over the years and discuss best practices for engaging and stewarding alumni, faculty, and parent-family volunteers. Cindy shares insights on innovative engagement strategies beyond event-based participation and explains how institutions can cultivate a volunteer pipeline that moves supporters from small commitments to high-impact leadership roles.

    Thanks to Protopia for supporting Alumless. For more information about their AI-powered technology that’s helped schools like LSE and Northwestern win CASE awards in 2024, visit protopia.co/alumless.

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    1 h et 9 min
  • BONUS! Introducing Alumless World with Ryan & Nicole
    Jan 24 2025
    We’re excited to announce that our newest CMAC Podcast, Alumless World, is now live! Hosted by Ryan Catherwood and Nicole Kempton, Alumless World explores alumni engagement strategies from an international perspective, highlighting best practices, challenges, and innovations worldwide.

    In this first episode, we welcome Dr. Maria Gallo, Founder of KITE-Keep in Touch Education and Research Fellow at Trinity Business School. Maria shares insights from her research and experience in alumni relations as we discuss the concept of ‘alumni potential’ and how institutions foster lifelong connections with their graduates. We also dive into global trends, cultural differences in engagement, and key takeaways from her book The Alumni Way.

    Tune in every other Friday at 11:30 a.m. GMT on LinkedIn and Youtube for more conversations with experts shaping the future of alumni engagement worldwide. We alternate weeks between Alumless and Alumless World.

    Thanks to our presenting sponsor, Protopia, for supporting Alumless World. Don’t forget to subscribe and join us on this exciting new journey! Visit protopia.co/alumless.

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    1 h et 2 min
  • Email as an engagement metric with Ashley Budd
    Jan 17 2025

    Join us as we explore email as a critical metric for alumni engagement. Chris and Ryan welcome special guest Ashley Budd, Senior Director for Advancement Marketing at Cornell University and co-author of Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. We discuss with Ashley why email remains essential and the metrics that truly matter, and also chat about the challenges advancement teams face in optimizing deliverability and consider email as a key aspect of the donor journey. Don’t miss this opportunity to learn from a top expert in advancement marketing. Thanks to AlumniQ for being a presenting sponsor of Alumless! Visit https://alumniq.com/ for more info on their events and everything else platform built exclusively for higher education.

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    1 h et 7 min

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