In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.

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From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss!

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Timestamps

00:00 Introduction to Amazon's New Ad Placements

00:15 Current Trends in Sponsored Ads

00:24 The Decline of Organic Rankings

00:28 Winning with Brand Analytics

01:24 Guest Introduction: Mike Freckey

02:50 Deep Dive into Brand Analytics

04:02 Identifying Market Keywords

09:16 Using ChatGPT for Market Analysis

10:10 Interpreting Brand Analytics Data

17:18 Effective Sponsored Ad Strategies

21:43 The Impact of Ad Widgets

26:58 External Traffic and Amazon Attribution

33:10 Conclusion and Contact Information