🎬 W E L C O M E T O A M P L I F Y Y O U R A U T H O R I T Y P O D C A S T
Improve your website with AI tools.

My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—"delete, delete, delete."

It's all part of the process. As we grow and evolve, so should our websites. That's why it's essential to revisit and refresh them periodically to stay up-to-date and relevant.

Today, I'm thrilled to share practical insights on transforming your website into a lead-generating asset.

So, grab your favorite coffee or tea, settle into a comfy chair, and let's dive into website makeovers—now easier than ever with the magic of AI.


I N T H I S E P I S O D E Y O U ' L L D I S C O V E R:

✅ How to Dazzle Your Home Page: Your home page isn't just another page; it's your virtual front door. We'll explore how to use compelling headlines, subheads, and visuals to ensure your audience knows they're in the right place.

✅ Secret Sauce of Freebie Placement: What's a good call to action without a perfectly placed freebie? Learn the art of strategic placement above the fold to ensure your visitors can't resist engaging with your content.

✅ The Magic of Multiple Lead Magnets: It's like fishing with several hooks in the water. I'll show you how to tailor these magnets to various pages, capturing leads expertly wherever they land on your site.

✅ UX (User Experience) Tweaks: Enhancing user experience doesn't have to be complicated. Simple tweaks can make your website more user-friendly and improve navigation and accessibility.

And we're going beyond just tips – I'll introduce you to three incredible AI tools that can become your newfound allies in making your website engaging and effective.


R E S O U R C E S M E N T I O N E D T O I M P R O V E Y O U R W E B S I T E
W I T H A I

Colors. Co – For creating beautiful and cohesive color schemes.
Perplexity AI – Research tool for competitor analysis.
ChatGPT – Ideation and copywriting support.
Claude AI – Fine-tune your final copy for clarity and engagement.


N E X T S T E P
Grab This Free Resource: 52 Lead Magnet Ideas

Start Building Your Email List with a Simple Checklist

If you're a personal brand, this checklist will help you grow your email list by choosing the ideal resource that attracts and converts browsers into engaged, targeted subscribers.

CLICK HERE to download your free resource!

R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S T https://podcasts.apple.com/us/podcast/amplify-your-authority/id1565043833

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? If you're not sure what to say, here's a suggestion.

👉 How did you find me?
👉 What do you do for a livi

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

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Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

As entrepreneurs, we test ways to connect with our audience and communicate our message effectively.

AI can be a game-changer for creating content faster, but let's face it—it needs your insights and human touch to turn words into meaningful connections.

In this episode of Amplify Your Authority, I'm sharing how to write the best ChatGPT copywriting prompt to bridge that gap between technology and human connection.

I'll walk you through a simple, step-by-step framework for incorporating your unique voice, empathy, and audience insights into AI-generated content. This will help your writing truly resonate and drive results.

If writing copy has ever felt like a struggle, this episode provides the clarity and strategies you need to succeed.


I N T H I S E P I S O D E Y O U ' L L D I S C O V E R:

✅ The seven components to write the best ChatGPT Copywriting prompt.

✅ Why empathy is the missing ingredient in AI-generated copy.

✅ How to identify your audience's external struggles (behaviors, speech, body language).

✅The importance of linking external signs to internal emotions.

✅ A simple method to define your offer's transformational benefits using antonyms.


N E X T S T E P

Ready to amplify your lead generation with AI?

Join my private membership, Amplify Your List Building with AI.

✅ Custom GPT tools to simplify your lead generation.
✅ Live strategy coaching sessions for in-depth support.
✅ Professional done-for-you designs for professional lead generation resources.
✅ Tools to master email sequences, sales pages, and productivity planning.

Act now to lock in the special founding member price!

Visit Community.MarisaShadrick.com to learn more.


R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S T https://podcasts.apple.com/us/podcast/amplify-your-authority/id1565043833

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? If you're not sure what to say, here's a suggestion.

👉 How did you find me?
👉 What do you do for a living?
👉 What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales.

In today's episode, I'm sharing a private coaching session I held with my list-building community.

You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to present and sell your offers confidently.

And since 2025 is just around the corner, I'm also giving you an exclusive sneak peek at my reimagined membership.

This program will combine custom AI tools with expert marketing strategies, making it easier than ever to build a responsive email list and turn prospects into loyal clients.

Here's What You'll Discover in This Episode:

• How to build trust and connection with your audience through value-driven webinars:
  • Trust is the foundation for every successful lead, and webinars create the space for authentic interactions.
• Why starting with your offer is the key to creating seamless and effective webinar content:
  • Reverse-engineering your presentations ensures your message aligns perfectly with your product or service.
• The pros and cons of live webinars—and how to overcome the most common challenges:
  • From handling tech hiccups to keeping your audience engaged, you'll learn practical solutions to make your webinars successful.
• How webinars can help grow your email list and establish your authority in your niche:
  • It's not just about selling—it's about creating lasting relationships that lead to long-term clients.
• A sneak peek at how AI tools in my revamped membership can simplify your marketing strategies:
  • Imagine cutting through the overwhelm and focusing on serving new clients.

Your Action Step

NEW: Companion Checklist: A simple checklist to help you execute a realistic webinar launch with all the essential assets needed for a successful event.
Immediate Access: https://marisashadrick.com/episode112


FOLLOW MARISA

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/

Join the Podcast Community! https://marisashadrick.com/listen

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

When was the last time you met someone who completely reshaped your understanding of what's possible?

In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity in the workplace.

Diagnosed with autism at an early age, Shea has turned his experiences into a powerful message of inclusion and adaptability.

Whether you're leading a team, working alongside neurodivergent colleagues, or simply curious to learn more, this conversation offers eye-opening insights into building a more empathetic and effective workplace.

Here's What You'll Discover in this Episode

• What is Neurodiversity? Shea explains the expansive range of neurodiversity, which includes autism, ADHD, dyslexia, epilepsy, traumatic brain injuries, and more.
• Shea's Personal Journey with Autism Diagnosed at age two, Shea shares how his early life experiences and challenges shaped his passion and career path in tech and advocacy.
• Beyond the Spectrum: The Color Wheel of Abilities Discover why Shea finds the traditional "spectrum" view limiting and how a "color wheel" perspective provides a more accurate understanding of unique strengths and needs.
• Treating Neurodivergent Individuals as Individuals Learn why it's crucial to see each person's abilities and challenges individually rather than assuming a one-size-fits-all approach.
• The Power of Early Disclosure – Shea emphasizes how early conversations about workplace needs lead to better outcomes, fostering support and success for both employees and employers.

This episode is an invitation to expand your understanding of what’s possible—one conversation at a time.

About Shea Belsky
Former Chief Technology Officer of Mentra: A Neurodiversity Employment Network. Currently a Senior Software Engineer at Hubspot

Connect with Shea on LinkedIn: https://www.linkedin.com/in/sheabelsky/

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

In addition to planning—leveraging the right tools can make a huge difference in executing your goals.

Here's the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.

As the year ends, it's an ideal time to pause, evaluate what's been working, and make adjustments for the coming year.

Here's What You'll Discover in This Podcast Episode:

• Clarify to Amplify: How to identify your core values, mission, and brand personality to create deeper connections with your audience.
• Simplify to Scale: Why eliminate what isn't working and streamline your focus can lead to exponential business growth. (I'll share an example of a huge change I made in my business.
• Prioritize to Optimize: Learn to break down annual goals into manageable, actionable quarterly and weekly targets to achieve goals and better results.
• The Power of Story: Why is your personal story essential to your brand, and how can you use it to differentiate yourself in a crowded market?

Join The "Amplify Your Authority" Podcast Community!

Lead with Relationships; Succeed with Authority!

In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.

Click to join: https://marisashadrick.com/listen.

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.

Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shifts, and actionable steps for achieving goals while staying true to yourself.

Here's What You'll Discover in This Episode:

• Redefining the Hustle: Learn how to hustle without sacrificing your well-being or happiness.
• Balancing Ambition and Wellness: Discover how Christiane balances her leadership roles while prioritizing health and joy.
• The Importance of Health in Success: Understand why health impacts your ability to perform at your best in business and life.
• Finding Your Superpower: Explore how to uncover and leverage your unique strengths for personal and professional success.

Dr. Christiane Schroeter is a passionate Business & Wellness Coach with a distinctive European flair.

She focuses on helping women elevate their health and confidence, empowering them to excel in life and business.

With a Ph.D. in Health Economics, she teaches Marketing, Innovation, and Entrepreneurship at a leading U.S. university, using insights from her book How to Master Your Goals. Her work has earned her numerous awards, and she connects deeply with her students.

As the host of the Happy Healthy Hustle Podcast, ranked in the top 1%, and through her popular Instagram and YouTube platforms, Christiane shares practical advice on achieving wellness without being overwhelmed, inspiring her community with a motivating "Let's do it!" attitude.

Hello Happy Nest, https://hellohappynest.com/
Podcast: https://hellohappynest.com/podcast/
Instagram: https://www.instagram.com/hello.happy.nest/
YouTube: https://www.youtube.com/@hellohappynest
Facebook: https://www.facebook.com/HelloHappyNest
LinkedIn: https://www.linkedin.com/in/christianeschroeter/
TikTok https://www.tiktok.com/@hello.happy.nest
Amazon book: https://amzn.to/4dVvAsA

FOLLOW MARISA ON LINKEDIN

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email.

Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.

In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.

Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset.

Here's What You'll Discover in This Podcast Episode:

✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential.

✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip.

✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement.

✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.

✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers.

Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community.

For Full Show Notes, Visit: https://marisashadrick.com/podcast-show/

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Understanding your audience is at the heart of successful marketing and the product creation.

Why?

Because it's always a moving target, your customer's needs and behaviors change over time.

In this episode, we'll unpack audience awareness and explore why you must consider their experience level for effective marketing.

This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.

Here's What You'll Discover in This Podcast Episode:

✅ The 4 Stages of Awareness: Learn about the "OPEN" acronym and how it helps you identify your audience's stage in the buyer journey.

✅ Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing.

✅ Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode.

✅ Product Alignment: Understand why aligning your products and services with your target's awareness and experience will improve your marketing.

If you enjoyed this episode, please be sure to rate and review it!

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
✅Custom GPTs
✅Supportive community and more

Designed to save you time and maximize your impact.

Learn more at https://community.marisashadrick.com/

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.