Our Favorite Stories

• Alec's journey as the "Photoshop kid" at Grey Entertainment, helping build the Batman movie's first website.
• His reflections on surviving the Web 1.0 era and the exciting chaos of startups in 1990s New York.
• Using virtual reality for healthcare. Talk about ahead of the curve! Alec tells us about a 1993 college paper he wrote at Columbia on VR as a treatment for schizophrenia.

Big Moments from Doing the Work

• Alec's transition from startups to healthcare advertising, driven by his desire for stability after his daughter’s birth.
• Leading engagement strategy at Area 23 and Neon, crafting human-centered storytelling for pharmaceutical clients.
• Exploring the potential of AI tools like MidJourney and Leonardo.ai for creating impactful healthcare narratives.

Career Advice We’ll Live With

• Embrace storytelling non-linearly; start with the compelling "hook" and let context follow.
• Use new technologies as creative extensions, not replacements, to enhance ideation and storytelling efficiency.
• Stay curious and connected: Participate in communities (like MidJourney’s Discord) and actively seek inspiration from creators and innovators.
• Balance passion with teaching—spread your enthusiasm to inspire and uplift others in your field.

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