This episode features a marketing roundtable discussion focusing on the challenges and opportunities in marketing agricultural products, particularly cattle. The conversation highlights the importance of effective marketing strategies, the need for intentionality in branding, and the shift towards digital sales platforms. David and guests emphasize the significance of establishing a strong brand identity, effective communication with customers, and finding a niche in the market to succeed in the competitive agricultural landscape. In this conversation, David Brown and guests, Dave Mullins and Producer Seana, discuss the importance of intentional marketing strategies in the cattle industry. They emphasize the need for long-term planning, effective communication, and the use of technology to engage customers. The discussion also covers the significance of maintaining an updated online presence, being consistent in social media marketing, understanding the target audience, budgeting for marketing efforts, and the value of networking to build relationships within the industry. The conversation concludes with insights on future-proofing marketing strategies to ensure ongoing success for your operation.

Chapters

00:00Introduction to the Marketing Roundtable

03:08Current Market Trends and Opportunities

06:02The Importance of Marketing in Agriculture

09:00Intentionality in Marketing Strategies

11:50Establishing Your Brand Identity

15:05Effective Communication and Customer Engagement

17:56The Shift to Digital Sales Platforms

21:13Finding Your Niche in the Market

24:07Evaluating Marketing Mediums

26:59Personalized Marketing Approaches

33:44The Value of Intentional Marketing

35:05Building a Long-Term Identity

37:51Effective Communication Strategies

40:34Leveraging Technology for Customer Engagement

43:31The Importance of an Updated Online Presence

45:28Consistency in Social Media Marketing

52:04Understanding Your Audience

55:27Budgeting for Marketing Success

01:00:20Networking and Building Relationships

01:02:14Future-Proofing Your Marketing Strategy

Episode Links -

SaleRing.live

InsureMyBull.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The conversation explores the current enthusiasm in the cattle market, particularly focusing on the bull sales and strategies employed by producers. David Brown introduces the latest episode in the Master Breeder series, featuring Brent Thiel, Isabel, South Dakota, who shares insights from his extensive career in breeding Charolais and Angus cattle. The discussion highlights the importance of family values, early influences in agriculture, and the evolution of the Charolais breed. Brent emphasizes the significance of customer relationships and the balance between sire and cow lines in breeding practices. In this conversation, David and Brent discuss the intricacies of cattle breeding, focusing on the Angus breed and the challenges of maintaining quality across generations. Brent shares insights on the importance of selecting influential sires, understanding customer expectations, and the significance of consistency in cattle quality. He reflects on his breeding philosophy, the impact of recent sires, and the dynamics of his partnership with Les Lindskov. The discussion also touches on the future of the seed stock industry, advice for young breeders, and the rewarding experiences that come from building relationships within the cattle community.

Episode Links

jorgensenfarms.com

montanaranchangus.com

thielranch.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, host David Brown reflects on the busy March season in Montana, discussing the successful delivery of bulls and the importance of building a strong network in the ranching community. The episode features an interview with Matt and Sarah Thompson, who recently held their first non-traditional bull sale, sharing insights on their journey in the cattle business, the challenges they faced, and the strategies they employed to market their bulls effectively. The conversation also highlights the upcoming World Angus Forum and the significance of community and collaboration in the livestock industry. In this conversation, David is joined by Erica Halliday, Chairperson of the World Angus Forum committee; Jake Phillips, AngusExpo Coordinator; and Geoff Birchnell, co-owner of 3R Livestock in Tamworth, NSW. The discussion also touches on the logistics of planning and hosting Angus producers from around the world, as well as the planned schedule of events over 3 weeks.

Takeaways

• Building a network is essential for success in ranching.
• The Thompson family has made significant strides in their breeding program.
• Marketing strategies can greatly impact the success of a bull sale.
• Community support plays a vital role in the livestock industry.
• Preparation and presentation are key for successful sales.
• Flexibility on sale day can lead to better outcomes.
• The importance of learning from both successes and failures.
• Family dynamics can influence ranch operations.
• Engaging with customers can enhance relationships and sales.
• The World Angus Forum is a valuable opportunity for breeders.
• A strong crowd presence boosts enthusiasm.
• Effective communication is key during sales.
• Setting a base price establishes value.
• Creating a welcoming atmosphere is essential.
• Food logistics can impact guest experience.
• Networking is crucial for success in agriculture.
• Continuous improvement is necessary for future events.
• A well-structured catalog aids in sales.
• Community support fosters growth and collaboration.

Websites

jorgensenfarms.com

insuremybull.com

worldangusforum2025.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.