Text the Wedding Planning Hotline

In this episode of Ask the Planner, we’re diving deep into the world of wedding PR and influencer marketing with Harmony Walton, founder of the Bridal Bar and a seasoned expert in luxury wedding brand-building. PR is often the unsung hero in the wedding industry, but it can be the key to creating memorable, high-profile events that stand out.

Whether you’re a wedding pro, a bride or groom, or just fascinated by the behind-the-scenes of the industry, this episode will give you a fresh look at the power of PR. Let's dive in!

We covered:

• [00:00]: The Importance of PR in the Wedding Industry
• [03:05]: Understanding PR vs. Marketing
• [05:53]: When to Consider PR Services
• [09:00]: Building a Unique Brand Identity
• [12:12]: Leveraging Media Opportunities
• [14:54]: Strategic Client Targeting
• [17:58]: Networking and Relationship Building
• [20:55]: Navigating Industry Conferences
• [24:02]: Influencer Marketing in Weddings
• [33:50]: Influencer Marketing: Expectations vs. Reality
• [37:53]: Defining ROI in Influencer Collaborations
• [1:31]: Building a Personal Brand in the Wedding Industry
• [46:01]: Authenticity vs. Aesthetics in Social Media
• [49:10]: The Rise of Micro-Influencers
• [51:27]: Navigating NDAs and Publication Challenges
• [52:23]: The Pay-to-Play Landscape in Wedding Publications
• [55:00]: Crafting Compelling Stories for Media Coverage
• [58:11]: Emerging Trends in Influencer Marketing
• [01:00:02]: Understanding PR in the Wedding Industry

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Connect with Bridal Bar on Instagram
• Work with Harmony Here
• Take The Quiz To Find Your Wedding Signature Style
• Grab Our Day of Master Organizer
• Grab Our Wedding Budget Bundle
• Grab our Ultimate Wedding Planning Checklist
• Book a 90-minute Clarity Call to get wedding planning help specific to your unique situation
• The Ultimate Wedding Planning Checklist
• Visit the ASK THE PLANNER Wedding Planning Templates Shop

Connect with the show!
📞 Leave us a Voicemail: (585) 210-9485 (New number!)
IG: @asktheplannerpodcast
TikTok: @asktheplannerpodcast
💻: http://asktheplannerpodcast.com/
💌: asktheplannerpodcast@gmail.com

Text the Wedding Planning Hotline

We’re pulling back the curtain on some of the often-overlooked parts of wedding day execution. I’ll be covering all the details—from event setup and floral prep to the final day-of walkthrough and the post-event wrap-up that leaves everyone happy (and everything in its place!).

Whether you’re a planner gearing up for your next event, a couple curious about the behind-the-scenes magic, or just here for some inspiration, grab your favorite drink and settle in. Let’s talk about what really goes into making wedding day magic happen!

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Take The Quiz To Find Your Wedding Signature Style
• Grab Our Day of Master Organizer
• Grab Our Wedding Budget Bundle
• Grab our Ultimate Wedding Planning Checklist
• Book a 90-minute Clarity Call to get wedding planning help specific to your unique situation
• The Ultimate Wedding Planning Checklist
• Visit the ASK THE PLANNER Wedding Planning Templates Shop

Connect with the show!
📞 Leave us a Voicemail: (585) 210-9485 (New number!)
IG: @asktheplannerpodcast
TikTok: @asktheplannerpodcast
💻: http://asktheplannerpodcast.com/
💌: asktheplannerpodcast@gmail.com

Text the Wedding Planning Hotline

Welcome back to another episode of the Ask the Planner podcast, where we get into the essential details that make every wedding unforgettable. Today, we’re joined by the talented Alane from Write Pretty for Me, an expert wedding calligrapher and signage designer.

Alane is here to pull back the curtain on what makes wedding signage so impactful—from creating a flawless guest experience to infusing each piece with personal meaning. She’s sharing her top tips on must-have signage, creative ways to elevate your décor, and everything you need to know about hiring a calligrapher to bring your vision to life. Whether you’re looking to enhance your wedding’s aesthetic or make sure every detail flows seamlessly, this is one episode you won’t want to miss!

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Connect with Alane on Instagram
• Learn more about Write Pretty for Me
• Take The Quiz To Find Your Wedding Signature Style
• Grab Our Day of Master Organizer
• Grab Our Wedding Budget Bundle
• Grab our Ultimate Wedding Planning Checklist
• Book a 90-minute Clarity Call to get wedding planning help specific to your unique situation
• The Ultimate Wedding Planning Checklist
• Visit the ASK THE PLANNER Wedding Planning Templates Shop

Connect with the show!
📞 Leave us a Voicemail: (585) 210-9485 (New number!)
IG: @asktheplannerpodcast
TikTok: @asktheplannerpodcast
💻: http://asktheplannerpodcast.com/
💌: asktheplannerpodcast@gmail.com