In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.

1. 00:00 Welcome and Introduction

2. 00:30 Victoria's Journey to Freelance Copywriting

3. 05:54 Understanding Copywriting

4. 10:32 Effective Copywriting for Therapists

5. 19:22 The Power of Storytelling in Copywriting

6. 31:53 Email Marketing Strategies

7. 36:59 Conclusion and Resources

You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/