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Want More Readers to Find Your Website? Start Here.

Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO.

You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster.

If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now.

What You’ll Learn:

• The easiest website builders with built-in SEO features (zero coding required).
• How to find and hire an SEO expert for under $50 to optimize your site.
• Free tools that show exactly what your audience is searching for.

Resources Mentioned:

• Kajabi – Allison’s Website Builder: https://app.kajabi.com/r/XHNMfLXC
• Fiverr – Affordable SEO Experts https://www.fiverr.com/
• Google's ‘People Also Ask’ Section: https://www.google.com/
• Keywords Everywhere – Free Chrome Extension: https://www.keywordseverywhere.com/

Timestamps:

00:02:12 – The #1 mistake authors make with their websites.
00:05:39 – Why I switched to Kajabi (and why it might be right for you).
00:09:56 – How an SEO expert on Fiverr fixed my website in 24 hours.
00:12:09 – Google’s free SEO hack: ‘People Also Ask.’
00:14:12 – The one tool that helps you find the best keywords instantly.

Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants.

Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.

Tune in to learn how to market your book in a way that fits your strengths and lifestyle.

What You’ll Learn:

• How to hire the right virtual assistant and delegate like a pro.
• The AI tools that can handle tasks for you.
• Why short-form video is key for brand growth.
• Outdated marketing tactics that just don’t work anymore.

Resources Mentioned:

• Connect with Jen Lehner: https://jenlehner.com
• The Front Row Podcast for Entrepreneurs: https://jenlehner.com/podcast
• Jen’s VA Hiring Program: https://www.jensprograms.com/work-with-me
• App Sumo for business tools: https://appsumo.com/
• AI Tools Mentioned: Notebook LM, Google AI Studio, ChatGPT, Claude
• Recommended Books:
  • Mel Robbins' book “The Let Them Theory” A Life-Changing Tool That Millions of People Can't Stop Talking About: https://bookshop.org/a/55773/9781401971366
  • A Gentleman in Moscow by Amor Towles: https://bookshop.org/a/55773/9780143110439
  • Table for Two by Amor Towles: https://bookshop.org/a/55773/9780593296370

Timestamps:

• [00:02:04] The biggest branding mistake most authors make.
• [00:07:43] Why you shouldn’t try to do everything yourself.
• [00:15:30] The easiest way to create 25 social media posts in one hour.
• [00:22:18] How AI tools can revolutionize your book marketing.
• [00:34:38] The once-popular marketing tactic that no longer works.

Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Is Your Author Website Helping or Hurting Your Discoverability?

If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?

Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes.

Hit play now to learn how to set up your author's website for long-term visibility and success.

What You’ll Learn:

• How search engines rank author websites, and why your domain name matters.
• The pros and cons of using your name vs. a mission-driven URL.
• Simple SEO strategies to help readers find your website, no matter what you write

Resources Mentioned:

• Allison Lane’s website: LaneLit.com
• SEO guide for authors: SEO Starter Guide - https://developers.google.com/search/docs/beginner/seo-starter-guide
• Domain registration site: Namecheap - https://www.namecheap.com or GoDaddy - https://www.godaddy.com/

Timestamps:

[00:01:18] – Should your website name reflect your personal brand or mission?
[00:03:04] – SEO basics: How search engines rank author websites
[00:06:28] – Why your website name doesn’t need all your keywords
[00:09:14] – How to structure your site for long-term growth
[00:12:38] – Using metadata and headlines to improve SEO
[00:15:48] – Next steps: How to optimize your site without tech overwhelm

If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it.

Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!