Send me a text!

Are you an author trying to figure out how to market your book and position yourself as a leader in your genre?

Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but also resonates with the readers you want to connect with.

Ready to take control of your author journey? Let’s dive into the episode and unlock the secrets to building a brand that works for you.

What You’ll Learn:

• The #1 mistake authors make when pitching their books—and how to fix it.
• How to craft a clear, compelling brand statement that attracts readers.
• The secret to positioning yourself as the go-to expert in your genre.

Resources Mentioned:

• StoryBrand by Donald Miller: Clarify Your Message So Customers Will Listen. https://bookshop.org/a/55773/9781400248872
• RedDoorDesigns.com: Kris Jones’ expert services for author branding.
• From Click to Client by Kris Jones: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. https://www.reddoordesigns.com/book
• Free Video & Worksheet for Author Branding: Download Kris’s free resource to help you craft your concise brand statement. https://www.reddoordesigns.com/profit-stories

Timestamps:

[00:02:00] — The biggest mistake authors make in building their personal brand?
[00:05:30] — How to craft your 2-sentence book pitch that hooks your audience.
[00:15:00] — Why a clear brand statement is your key to success.
[00:20:00] — The importance of embracing the "guide" role in your author story.

If you found today's episode valuable, don't forget to rate and review the podcast. Your support helps us reach more authors and experts who need these actionable tips to grow their brands. If you know someone who could benefit from this episode, share it with them today.

"People need to hear your story and it deserves to be told and it deserves to be heard." - Kris Jones

Tune in now. https://www.youtube.com/watch?v=E7FJ22OgKec

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people.

If you’re ready to make your emails work for you (and not just be another thing on your to-do list), hit play now >>>

What You’ll Learn:

• The ideal email frequency to keep your audience engaged.
• The one thing every author email should include (but most forget).
• How to make your readers want to click your links (without feeling salesy).

Resources Mentioned:

• Connect with Allison Lane: https://www.instagram.com/allisonlanelit/

Timestamps:

[00:02:51] — Why a “mishmash” newsletter is killing your engagement.
[00:03:17] — The real reason you should include your link 3 times in every email.
[00:06:11] — The mistake authors make with freebies (and how to fix it).

If this episode helped you, let us know! Your reviews help more authors find The Author’s Edge. Leave a review, share this episode, and let’s grow together. You can also listen on YouTube: https://www.youtube.com/watch?v=SbZl0EwdsEg

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

“Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman

Are you struggling to sell your book or grow your audience beyond social media?

In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creatives alike. Learn how to price, promote, and prospect for book sales without relying on traditional marketing tactics.

If you're an author who wants to get published, launch your book successfully, and increase visibility, this conversation is packed with actionable strategies you don’t want to miss!

🎧 Hit play now and start making your book a success!

What You’ll Learn in This Episode:

• The 5-Part Framework helps authors sell more books without social media burnout.
• Why email marketing beats social media for building an engaged audience and increasing book sales.
• How to confidently promote your book without feeling pushy or overwhelmed.

Resources Mentioned in This Episode:

• Miriam Schulman’s Book: Artpreneur - https://bookshop.org/a/55773/9781400235148
• Miriam’s Podcast: The Inspiration Place - https://www.schulmanart.com/podcast/
• Get Miriam’s Free Gift: Leave a verified Amazon review for Artpreneur and send a screenshot to miriam@theinspirationplace.net to receive her agent query letter! https://www.schulmanart.com/artpreneur-book-bonuses/
• Follow Miriam on Instagram: @schulmanart

Timestamps:
[00:05:00] – How Miriam Schulman transitioned from artist to bestselling author
[00:14:30] – The biggest mistake authors make in marketing their book
[00:26:00] – Why email marketing is more powerful than social media for book sales
[00:38:00] – How to shift your mindset and start seeing success in book promotion
[00:41:00] – Exclusive freebie: Get Miriam’s exact agent query letter

Ready to make your book a success? Listen now & take action! https://www.youtube.com/watch?v=qzPIMQQQhMI 🎧

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!