Épisodes

  • 90 Days to a Full Sales Pipeline: Prospecting for Aviation Professionals

    90 Days to a Full Sales Pipeline: Prospecting for Aviation Professionals
    Feb 16 2025
    Prospecting is the lifeblood of aviation sales, yet it’s often the most intimidating part of the process. In our latest workshop, we tackled this challenge head-on, breaking down the key steps to building a full pipeline in 90 days—without resorting to spammy, high-pressure tactics. From targeting the right prospects with precision to making confident [...]
    Voir plus Voir moins
    1 h et 1 min
  • How to Approach Top Prospects in Aviation Marketing Using LinkedIn & ChatGPT

    How to Approach Top Prospects in Aviation Marketing Using LinkedIn & ChatGPT
    Feb 8 2025
    In this week’s podcast episode, we’re tackling one of the most nerve-wracking yet crucial parts of aviation sales—how to approach your top 10 prospective customers effectively. In a previous episode, we covered finding ideal targets using ChatGPT and Linkedin. That's great and all, but what do we do from there? Whether you’re a seasoned [...]
    Voir plus Voir moins
    17 min
  • Navigating LinkedIn for Sales – Book Club Discussion

    Navigating LinkedIn for Sales – Book Club Discussion
    Feb 1 2025
    We were absolutely delighted to welcome Brian Galicia, co-author of Navigating LinkedIn for Sales, to our Aviation Sales and Marketing Book Club discussion! Brian brought an incredible depth of knowledge about using LinkedIn effectively—not just as a networking tool, but as a powerful way to build real, meaningful business relationships in the aviation industry. [...]
    Voir plus Voir moins
    58 min
  • Mastering Aviation Sales: Using ChatGPT and FAA Data for Smarter Targeting

    Mastering Aviation Sales: Using ChatGPT and FAA Data for Smarter Targeting
    Jan 26 2025
    In this episode, Paula and John Williams of ABCI dive into the art of smarter prospecting for aviation sales using cutting-edge tools like FAA data, ChatGPT, and LinkedIn. They walk through a step-by-step process to identify ideal customers, focusing on an MRO targeting Citation XLS+ operators. With practical tips for narrowing down massive datasets, [...]
    Voir plus Voir moins
    25 min
  • Reflecting on 2024 & Looking Ahead to 2025 | Aviation Marketing Insights

    Reflecting on 2024 & Looking Ahead to 2025 | Aviation Marketing Insights
    Jan 11 2025
    Welcome to our annual year-in-review webinar! I’m Paula Williams, founder of ABCI, and I’m thrilled to be joined by our talented team members: Muhammad Ali Memon, Angel Duliguez, Stella Bouldin, and Shannon Dousharm. Together, we’re diving into the biggest lessons, challenges, and triumphs of 2024 while sharing our vision for 2025. 🔍 In this [...]
    Voir plus Voir moins
    45 min
  • SEO and Google for Aviation Professionals – Live Workshop Replay

    SEO and Google for Aviation Professionals – Live Workshop Replay
    Dec 16 2024
    In this workshop, I wanted to create a space where we could dive into the practical aspects of using Google tools for SEO and analytics, tailoring the session to your unique questions and priorities. John Williams, Kellie Rittenhouse, Robert Mark, Stella Bouldin, Angela Duguilez, Nadia Ostrovsky and I discuss a lot of things [...]
    Voir plus Voir moins
    1 h et 3 min
  • Practical Aviation Web Design Insights from “Your Website Sucks” – Book Club Conversation

    Practical Aviation Web Design Insights from “Your Website Sucks” – Book Club Conversation
    Nov 23 2024
    In this lively book club discussion, the team dives into the practical lessons of Your Website Sucks—a straightforward guide to improving website usability and conversions. While opinions on the book varied, the conversation revealed a universal appreciation for its focus on fundamentals and usability. Participants explored common website design mistakes, including overly clever layouts, [...]
    Voir plus Voir moins
    44 min
  • Replay of Live Disaster Recovery Workshop

    Replay of Live Disaster Recovery Workshop
    Nov 11 2024
    In this engaging workshop on disaster recovery, I guided participants through the essential steps every business needs to take to prepare for the unexpected. From understanding why a disaster plan is crucial to real-life examples of what can happen when things go wrong, this session offered valuable insights and actionable takeaways. We explored how [...]
    Voir plus Voir moins
    1 h et 1 min