In this episode of The Better Standard, I sit down with Joey Fin – founder of Anti-Social Marketing and a creative force who’s lived more than one life. From chasing a footy career, to starting a clothing label out of a warehouse job, to helping streetwear giant G’d Up become a cult brand, Joey’s story is one of backing yourself, doing the hard things, and leaning into what makes you different.

We talk about:

• Leaving behind comfort for opportunity, even when it feels scary or “cringy.”

• The mindset shifts that turn setbacks into stepping stones.

• Why building a personal brand matters more than ever – and how Joey helps others do it.

• Imposter syndrome, resilience, and showing up authentically in rooms you once thought you didn’t belong in.

• How to design a life that’s bigger than just “paying bills and dying.”

This is a raw, unfiltered conversation about chasing better, making bold choices, and proving that your background doesn’t define your future.

If you’re building a business, personal brand, or just trying to step into your next level, this one will hit home.

In this episode, I sit down with my friend and client Bianca — founder of Be the Buzz content agency — to unpack what it really takes to leave corporate, back yourself, and build a business in the crowded world of social media.

Bianca shares how she spotted a gap in the market, rebranded her entire business around organic content, and built momentum with viral videos that have hit 54 million views. We talk about:

• The messy middle no one shares — self-doubt, scary money moves, and hiring your first employee.

• Why clarity and focus matter more than being a “jack of all trades.”

• How to create content that doesn’t just get views but drives real sales.

• The mindset shifts required to keep showing up when entrepreneurship feels overwhelming.

If you’ve ever thought about starting your own business, building a creative agency, or simply want an honest take on what it means to chase opportunity, this conversation is packed with raw lessons and practical wisdom.

👉 Subscribe, share, and send this to a friend who’s ready to go all in on themselves.

In this episode, I sit down with Cassie Sanderson to talk about what it really means to own your worth — in business, in yourself, and in dating. We go deep on feminine and masculine energy, raising standards in relationships, and the mindset shifts that change everything. Cassie shares her journey from hustling behind the desk to building a coaching business, stepping fully into her power, and learning to hold high standards in dating and life.

If you’ve ever questioned whether you’re “too much,” struggled with imposter syndrome, or found yourself settling in love or business — this episode is your reminder that you get to have it all.

In this episode, I sit down with Ash — founder of The Reset Podcast and Reset Retreats — to talk about the reality of chasing big goals while building a life that actually feels good. We dive into the idea of work–life sway (and why balance is a myth), the shifting timelines of relationships, careers, and having kids, and the mindset shifts every ambitious woman in her 20s or 30s needs to hear.

We get real about:

• • Why “surrender” isn’t passive — and how to lean into the season you’re in
• • Letting go of societal timelines and vanity metrics of success
  • How to know when it’s time to pivot (and why it’s never too late)
• • Reframing self-care as discipline
  • Using change as a tool for clarity and confidence

  
  

  If you’re an aspirational woman figuring out your next chapter — in business, relationships, or life — this conversation will challenge your thinking and give you permission to lean all the way in.

What happens when the woman teaching confidence is quietly battling depression behind the scenes?

In this raw, powerful episode, I sit down with Maheen Bhutta, founder of International Posing Academy, client and dear friend to uncover the reality behind the brand.

She may be the bright light leading an entire generation of bikini competitors, but for the first time, Maheen opens up about the moments that nearly broke her: being hospitalised during one of IPA’s most successful weeks, losing touch with herself, and questioning her self-worth while running an international business.

We talk about:

• What it’s like to feel completely alone while being surrounded by people

• The pressure to be “the strong one” as a leader and older sibling

• How she reconnected with her passion and identity after losing it

• Building a community you always wished you had

• The identity crisis of business owners: who are you without your brand?

This episode is for every high-achieving woman who’s silently struggling, for every coach who’s held space for others while crumbling inside — and for anyone who needs a reminder that you’re allowed to take off the mask.

💌 Follow IPA on Instagram @internationalposingacademy and find Maheen on Instagram @theflowposingcoach
🧠 Listen, tag us, and share if this hit home. We see you.

Please note the podcast name was changed after time of recording. Find us

🎙️ @thebetterstandardpodcast

What happens when two Aussie blokes decide to flip the traditional physio model on its head? You get Health Phyx—a wellness space that fuses high performance with human connection, community, and aesthetics.

In this episode, I sit down with Riv and Ash, the founders of Health Phyx, to unpack what it really looks like to build a brand that goes beyond the norm. From doing their own renovations and running 14-hour days, to creating a space where clients actually want to hang out—this convo is equal parts business wisdom, banter, and bold mindset shifts.

We talk about:

• Why working on your business beats being stuck in it

• The power of real connection in a disconnected health industry

• How they balance grit with growth, and purpose with play

• The identity shift that comes with chasing a bigger vision

• And what it means to build a business you actually love showing up to

Whether you’re in the health space or just tired of stale business models, this one will hit.

🔧 Raw. Honest. Vision-led.
It’s how business should be done.

What happens when the goal you’ve worked towards for 20 weeks—every cardio session, every calorie tracked, every ounce of discipline—is suddenly over?

In this raw and emotional episode, I sit down with Claudia Camilleri just weeks after she stepped off the FMG stage. We talk about everything that isn't glamorised in the bodybuilding world—losing your identity post-prep, the rollercoaster of reverse dieting, and the unexpected spiral of emotional eating.

But this conversation isn’t just for competitors.

It’s for any high-achieving woman who’s attached her worth to discipline, perfection, or physical progress... and then questioned who she is without it.

We speak about:

• The post-show emotional crash no one talks about

• Food fear, body image spirals, and binge episodes

• Letting go of labels like “bodybuilder” or “influencer”

• Finding purpose beyond physical transformation

• Reclaiming your mindset and choosing your next “hard thing”

Whether you’re navigating your own post-goal identity crisis or just trying to show up as your best self while letting go of control—this episode will hit deep.

You’re not broken. You’re just in a new season. And you can still do hard things.💌

In this episode, I’m joined by online coach, content creator, and influencer Khiana Smith, who moved from Canberra to the Gold Coast to completely reset her life. Together, we dive into 15 powerful, brutally honest questions to ask yourself if you're feeling stuck, unfulfilled, or just too comfortable.

We talk mindset, business, health, fitness, and your environment and how these questions helped us both take massive action in our early 20s: starting new lives, building businesses, and letting go of anything that didn’t align.

If you’ve been craving change or growth, this is your sign. Get a pen and paper because this episode is a practical reset tool to help you reflect, realign, and take back control of your life. Take this as your permission slip to make those changes.

🎧 DM me on Instagram if you want the prompts from this episode or need help navigating your own reset @abbieemay

or DM Khiana for any coaching help @shields_fitt