In this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing, Digital, and Technology Officer for KFC Canada, to explore how one of the world’s most iconic brands stays relevant in a rapidly changing food landscape.

Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while modernising the customer experience to engage new generations of consumers.

We also dive into the power of consumer insights, discussing how KFC stays ahead of the competition by focusing on what matters to customers today—from viral food trends to cultural relevance, like their recent Taylor Swift campaign.
Finally, we explore what QSR brands can learn from other industries, how earned media and strategic data are shaping marketing, and why the future of fast food isn’t just about value—it’s about offering a moment of escape, excitement, and personalisation.

And stay tuned—later in the episode, we explore the world of customisable, sugar-free indulgence with Skinny Mixes, a brand redefining how we enjoy our favourite drinks.

In this episode of Branded, Ben Kaplan sits down with Sarah Crockett, CMO of DSW (Designer Shoe Warehouse), to discuss the art of reviving a retail giant.

With eight months in the role, Sarah shares her strategy for repositioning DSW, tapping into consumer insights, and creating an emotional connection with customers across generations.

She explores the challenge of bringing back the brand's "heat", navigating multi-channel retail, and adapting to cultural shifts. Plus, she reveals why physical stores remain her #1 marketing channel, the power of storytelling in marketing, and the biggest myth about retail's future.

- What does your shoe choice say about you?

- How do brands stay relevant in a fast-changing world?

- Why does Sarah hate big campaign reveals?

If you care about brand strategy, consumer psychology, or marketing innovation, this episode is a must-listen.

What makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.
Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Crave Strategy," a framework that drives everything from menu innovation to social media engagement.
Whether you're a marketing enthusiast, a fast-food fan, or just curious about how brands build cult-like followings, this episode serves up valuable lessons on staying competitive, connecting with customers, and making a lasting impact.