"ABC: Always Be Closing," says the famous line from Glengarry Glenn Ross. And you can't close a sale if you don't ask for one, so a marketer's job is to include a call to action in everything thing do, right? Maybe not, argues Christina Hepner, the Digital Marketing Manager at Leader Dogs for the Blind. There's a time and place to ask for money. Hear her explain when that isn't the proper thing for a marketer to do.

With so many social media networks out there, it's easy to dismiss some as more work than they're worth. When Iris Petersen, Marketing Manager for The Storage Business Owner's Alliance (SBOA) heard her marketing professor tell her to avoid LinkedIn, she took it as a challenge. Hear how she learned to leverage the popular platform

If you don't build it, they won't come...right? Andrew Bontz used to believe that building a website was the first step when launching a new business. Not anymore. Now he focuses on landing clients first, and building the marketing assets as he goes. Andrew is on a mission to cut the male suicide rate in half by 2032 by connecting men to the amazing guests through his podcast. His company, ResistingBeta, serves companies in the men's health space.

Marketing a product is something that many people think they can do, even if they have no training or experience in the field. Sheryl Koenigsberg, the VP of Global Product Marketing at Mendix, joins Seth to talk about why this is a fallacy and why the value of marketing expertise shouldn't be underestimated.

As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology without having an experienced hand to drive it can be dangerous.

Sure, you can buy social media followers from overseas click farms to inflate your numbers. While this might make your company look more impressive in the short run, is it a good idea? Jordanna Cheifetz, the Founder and CEO of the social media firm JAC Digital, warns against this tactic. She says it's better to have a small but engaged community.

From TikTok to Pinterest and Snapchat to Twitter, there are a ton of social media platforms out there -- and the number just keeps growing. Does every company need to be on every platform to succeed? Ken Whitinger, the owner of digital agency Mid Michigan Interactive, says no. Hear why he thinks when it comes to social media, less can be more.

Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that this is the wrong way to think about Amazon as a marketplace. Hear her tips for business that are considering selling their wares on Amazon.