Épisodes

  • S06 E03 - Real Help for Stressed Marketers - BV European Marketing Podcast

    S06 E03 - Real Help for Stressed Marketers - BV European Marketing Podcast
    Oct 2 2024
    In our 57th episode, we’ll be looking at the tremendous stress that many Marketers suffer, along with their colleagues. Offering real help, as we all battle the demands of The Matrix! We continue our interviews with leading European pioneers and innovators. In Paul's informal – yet highly pragmatic – chat with Pablo Rueda, one of the Martech professionals who can truly claim to be a pioneer in the fields of Marketing Automation, in addition to AI. After over 15 years of applying these technologies to real-life Business situations, he’s really seen it all, starting with Selligent Marketing Cloud, now Marigold. And now, as Country Manager for Iberia for Actito / QNTM Group. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, You Tube, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com
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    25 min
  • S06 E02 - Flying High at Mobile World Congress 2024 - BV European Marketing Podcast

    S06 E02 - Flying High at Mobile World Congress 2024 - BV European Marketing Podcast
    Mar 20 2024
    For our 56th episode, we’ve prepared a very special episode, in which we’ll be flying quite high. An exuberant George reports back after visiting #MWC24 in Barcelona. In his own words: "Fasten your seat belt for this one, Baby! It’s going to be quite a ride! " The world's first Flying Car, Microsoft's new AI guidelines, as well as a closer look at "Exponential Technologies". You won't want to miss it! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com
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    15 min
  • S06 E01 - How to Unmask Your Most Profitable Customer - BV European Marketing Podcast

    S06 E01 - How to Unmask Your Most Profitable Customer - BV European Marketing Podcast
    Feb 2 2024
    In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as: • How hard it’s getting to get find Leads • The huge challenge of retaining loyal customers • How urgent it’s becoming to increase sales · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com
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    17 min
  • S05 E08 - Our Christmas Special · 5 Gifts for 2024 - BV European Marketing Podcast

    S05 E08 - Our Christmas Special · 5 Gifts for 2024 - BV European Marketing Podcast
    Dec 6 2023
    In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each episode on our blog at: blog.bvirtual.com
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    11 min
  • S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast

    S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast
    Aug 25 2023
    In Episode 53 we're launching a new format: "The Premium Interviews". Deeper conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his latest company, "Synthetic Users", which has created a new discipline: Synthetic Research. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com
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    56 min
  • S05 E06 - German Innovation: The KI Factor - BV European Marketing Podcast

    S05 E06 - German Innovation: The KI Factor - BV European Marketing Podcast
    Aug 4 2023
    In Episode 52, we’ll be taking a “Deep Dive” into Deep Tech, with a focus on German Innovation. And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different categories: We also take the opportunity to do a mini "SWOT" Analysis on Germany's potential to win the global Innovation Race! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com
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    18 min
  • S05 E05 - Women & e-Commerce · Gemma Cernuda · LIVE SESSION - BV European Marketing Podcast

    S05 E05 - Women & e-Commerce · Gemma Cernuda · LIVE SESSION - BV European Marketing Podcast
    Jun 30 2023
    A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com
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    41 min
  • S05 E04 - The Greatest Luxury · Rosa Llamas PhD · LIVE SESSION - BV European Marketing Podcast

    S05 E04 - The Greatest Luxury · Rosa Llamas PhD · LIVE SESSION - BV European Marketing Podcast
    Jun 26 2023
    UPDATED & REMASTERED To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we’ve invited a truly inspiring Innovator and Thought Leader. We’ll be talking with Dr. Rosa Llamas, a European Marketing expert with a special focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our lives as stressed "busy-ness" people. Dr. Llamas is a lecturer in Marketing at the Copenhagen Business School, as well as Catalonia’s Open University. She also works as a mentor, consultant and has been a visiting scholar at universities in Ottawa, at the Stockholm Business School, Hong Kong University, Harvard University, and ISC Paris. · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com
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    31 min