In this episode of The Get Shit Done Experience podcast, John Morris interviews Alex B Sheridan, founder and CEO of Impaxs Marketing. Alex discusses his pivot from a traditional done-for-you content model to helping companies build their own internal content teams. He emphasizes the importance of CEOs and leaders becoming influential voices within their companies and how personal brands outperform company pages on social media. Alex also shares insights into effective sales strategies, the importance of brand storytelling, and the evolving digital landscape. The conversation covers the challenges and rewards of embracing new technology, personal branding, and the future of marketing in an increasingly digital world.

KEY TAKEAWAYS

• Pivot to Internal Content Teams: Alex shifted from a done-for-you content model to empowering companies to build their own internal content teams, providing them with the tools and knowledge to sustain their content creation in-house.
• Influential Leadership: CEOs and leaders should cultivate their personal brands, as they can have more impact on social media than on company pages. This creates trust and authority, resonating more with audiences.
• Sales Strategies: Effective sales are no longer about traditional methods; Alex discusses modern strategies that prioritize relationships, trust, and authenticity over hard sales.
• Brand Storytelling: Telling a compelling brand story is vital for companies to differentiate themselves, connect with audiences on an emotional level, and establish a long-term impact.
• Adapting to New Technology: The digital landscape is constantly evolving, and businesses must be open to embracing new technologies and adapting their strategies to stay ahead.
• Future of Marketing: The future of marketing is digital-first, with personal branding, storytelling, and adaptability becoming core strategies for success.

QUOTES

• "They only want to talk to a salesperson when they are a captive, when they're captivated, and they're in a ready buying position."
• "The one that is going to win the most is the one that has the best branding and the best marketing that funnels into sales."
• "Why would you not use this megaphone, where you know people are on here nonstop? Yes, that's where they're at. That's where they're at."
• "The things that you're scared to do, the things that you're saying, 'Oof, this makes me uncomfortable,' might just be the very next thing that you end up putting almost all of your trust and efforts and energy and resources into that could very well take your business to the next level."
• "You always have the biggest fear right before the biggest breakthrough."

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Timecodes
00:00 Introduction
03:22 The Shift to Internal Content Teams
05:27 The Power of Personal Branding
13:47 Building a Brand Story
17:51 Scaling Content Creation
27:33 Brand Messaging and Strategy
40:33 Dynamic Sales Team and Future Plans
41:44 Transforming Sales Strategies
43:29 The Power of Personalized Outreach
45:04 Building Trust and Credibility
47:48 Effective LinkedIn Engagement
59:41 Transparency in Pricing
01:03:02 The Future of Marketing and Sales
01:10:46 Final Thoughts and Inspiration