Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business?

On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constant Contact Certified Partner. Lindsay understands the struggle of deciphering marketing reports.

She shares her insights on going beyond vanity metrics like opens and click-through rates, to focus on what truly matters: conversions and achieving overall business goals.

“There’s so many different methods of reviewing if your email actually worked,” says Lindsay. “But I think it goes back to the initial goal of your email and then kind of build from that.”

Tune in to discover Lindsay's advice on testing subject lines, optimizing send times, and using resends effectively. You'll learn how aligning your email content with your goals can unlock success and boost conversion.

Additional Resources:

• Getting started with the Automation Path Builder
• Using Constant Contact SEO tools
• How to Set Up an Effective Automated Welcome Email Series (with Examples)
• Set up to automatically resend to contacts who don’t open their email feature in Constant Contact

Meet Today’s Guest: Lindsay Higgins of L2L Creative Group

👩‍💼 What she does: Lindsay is the owner of L2L Creative Group, a Constant Contact Certified Partner based in Boston, Massachusetts. Her company helps businesses with their email marketing from setup to ongoing management. Lindsay is also a Constant Contact community coach, offering real-time guidance to other users.

💡 Key quote: “There's never going to be like the perfect subject line. There's never going to be the perfect day or time to send, in my opinion."

👋 Where to find her: LinkedIn

👋 Where to find L2L Creative Group: Website | Instagram | Facebook | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else.

But what if there was a way to streamline your efforts and make your marketing work smarter, not harder?

That's where multichannel marketing comes in. "When you use them together, you get a sum that's greater than the parts," says Aaron Wesley Means, Founder and CEO of Activate Business Solutions, emphasizing the power of combining channels like email and social media.

In this episode of Constant Contact's Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, welcomes back Constant Contact Community Coach Aaron.

Aaron shares his expert insights on creating cohesive, impactful campaigns that extend your reach and boost your business growth.

Tune in to learn how to leverage the unique strengths of each digital platform, discover how Constant Contact's Campaign Builder can streamline your multichannel strategy, and walk away with actionable advice to amplify your marketing impact.

Additional Resources:

• Join The Ready, Set, Send Challenge
• Ready Set Send Challenge Week 4: Multi-channel Campaign Creation
• Integrated Marketing Campaign Mastery: Transform Your Marketing
• Campaign Builder in Constant Contact
• Q&A: Achieve Your Goals with Multi-Channel Marketing Campaigns
• Welcome to the Constant Contact Community

Meet Today's Guest: Aaron Wesley Means of Activate Business Solutions

💻 What he does: Aaron is the founder and CEO of Activate Business Solutions, a full-service micro-agency based in Asheville, North Carolina. A Constant Contact partner since 2011 and community coach, Aaron is passionate about empowering small businesses and nonprofits through education and hands-on marketing support.

💡 Key quote: "I've seen folks that are 'not techies' doing full campaigns with the Campaign Builder in five or 10 minutes."

👋 Where to find him: LinkedIn

👋 Where to find Activate Business Solutions: Website | X, formerly known as Twitter

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options.

That's when she discovered her talent with a sewing machine.

Melanie learned by doing, navigating the ups and downs of entrepreneurship while building a loyal clientele. After 25 years in her interior design business, she worked with her husband on an overhead crane business.

Today, Melanie runs a successful marketing firm, where she guides small business owners. “Know your worth and charge it," she advises. “There's someone out there who's willing to pay for the premium services and products that you have to offer."

Dave Charest, Director of Small Business Success at Constant Contact, sits down with Melanie to unpack her entrepreneurial journey and discuss actionable list-building strategies. Learn how to leverage Constant Contact tools like landing pages and pop-up forms to grow your audience and increase revenue. Tune in now.

Additional Resources:

• How to Build an Effective Email List: Best Practices and Strategies
• Email Marketing Tips You Need To Know
• What is a Landing Page?
• How To Implement an Email Marketing Landing Page

Meet Today's Guest: Melanie Diehl of Melanie and Co. Marketing Collective

☕ What she does: Melanie is the CEO and President of Melanie and Co. Marketing Collective. She's been a Constant Contact Certified Partner for over 10 years and also serves as a Constant Contact Community Coach, guiding small businesses on their marketing journeys.

💡 Key quote: "I love seeing the aha moments for my clients. I love seeing the victories that they have.”

👋 Where to find her: LinkedIn

👋 Where to find Melanie and Co. Marketing Collective: Website | Instagram | Facebook | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.