Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market.

Christine has spent over 15 years in the real estate industry, refining strategies that empower agents to market themselves with confidence. In this episode, she shares her journey and her "three A's" framework: Awaken, Activate, and Amplify. Through this process, agents can define their niche, craft intentional marketing strategies, and make authentic connections with their ideal clients.

"When you are true to who you are, your clients feel it," Christine explains. "They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing."

Tune in today to the Be a Marketer podcast with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact, to discover how to craft your unique brand, attract your dream clients, and make meaningful connections that fuel your success.

Additional Resources:

• Get Started With Email Marketing: 10 Things You Need to Do First
• How to Build an Effective Email List: Best Practices and Strategies
• How to Set Up an Effective Automated Welcome Email Series (with Examples)
• Goal Getter: 3 Email Marketing Goals to Set for the New Year

Meet Today’s Guest: Christine George of Post & Beam Creative

🤔 What she does: Christine George is the CEO and Founder of Post & Beam Creative, a branding and marketing services firm specializing in real estate. She helps agents and brokers uncover their unique value and bring it to life through personalized branding and marketing strategies.

💡 Key quote: “When you are true to who you are, your clients feel it. They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing. If you try to do it, it's not going to come off the same way. It's just going to come off as disingenuous. So just be who you are.”

👋 Where to find her: LinkedIn | Instagram

👋 Where to find Post & Beam Creative: Website | YouTube | Spotify | Facebook | LinkedIn | Pinterest

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Building a real estate empire wasn't Marki Lemons Ryhal's first career choice. A fifth-generation entrepreneur, she found her way to real estate after a lawsuit with her family and because she wanted a flexible career as a working mom. Now a global keynote speaker, author, and prop tech investor, Marki's journey is anything but ordinary.

In this episode, the first of the Be a Marketer podcast - Real Estate limited series, Marki shares her unconventional path to success and the lessons she's learned. She pulls back the curtain on real estate agents' struggles, emphasizing the importance of an entrepreneurial mindset. “A lack of consistency is your business killer,” she warns, highlighting the need for disciplined action.

Join Marki and hosts Stephanie Alonso and Dave Charest as they explore the power of video marketing, landing pages, and CRMs. Discover why giving new agents leads can be counterproductive and how diversifying income streams is crucial for long-term growth. Marki offers practical advice for agents and brokers, stressing the importance of innovation and leveraging technology, especially AI. Tune in to learn how to make the most of your real estate career.

Additional Resources:

• Drive With NAR Podcast
• Create a Video Marketing Strategy with 5 Easy Steps
• Real Estate Video Marketing Guide: Top Ideas to Help You Sell More
• How to Create Consistent, Effective Marketing Habits
• Mastering Your Marketing Automation Strategy: A Comprehensive Guide

Meet Today’s Guest: Marki Lemons Ryhal of ReMarkiTable LLC

👩‍💼 What she does: Marki Lemons Ryhal is a real estate keynote speaker, podcast host, prop tech investor, and Chief Artificial Intelligence Officer at ReMarkiTable LLC. A fifth-generation entrepreneur, she brings decades of experience and a unique perspective to the real estate industry, advocating for innovation, technology adoption, and an entrepreneurial mindset. She is also a published author and a strong believer in the power of video marketing.

💡 Key quote: "Being successful in real estate is doing boring things consistently… I can tell you a lack of consistency is your business killer."

👋 Where to find her: Website | Instagram | Facebook | YouTube | LinkedIn | Podcast

👋 Where to find ReMarkiTable LLC: LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges.

Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life.

"I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?"

Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage.

On this episode of Constant Contact’s Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything.

👉 Check out the full podcast episode Teresa mentioned in this episode.

Additional Resources:

● Audience Engagement Keeps Eyes on Your Business

● How to Market Your Small Business on a Shoestring Budget

● Digital Marketing for Small Business: How to Get Started

● Get Started With Email Marketing: 10 Things You Need to Do First

Meet Today’s Guest: Teresa Heath-Wareing of THW Marketing Limited

🎯 What she does: Teresa Heath-Wareing helps entrepreneurs scale their online businesses through strategic marketing and audience growth. After a successful corporate marketing career that included a role at Land Rover, she built a six-figure agency. She later transformed her business model to focus on online business coaching and has become a sought-after international speaker.

💡 Key quote: "If you are trying to help people and show people the way, no one wants to hear when you are in the messy middle of it. What is really helpful is being honest about it happening and being honest about the trials and the tribulations and the difficulties you've gone through at the point where I can help people and tell them how I got through it."

👋 Where to find her: Website | Podcast | Instagram | LinkedIn | Facebook | X, formerly known as Twitter

👋 Where to find THW Marketing Limited: Website | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.