Épisodes

  • This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)

    This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)
    Mar 20 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This Fellowship Was Priceless In this episode of "Beauty and the Biz," I interviewed Dr. Steven Hanna. Currently, he is a Royal College-certified plastic surgeon. For three years, he has practiced in Toronto and Oshawa, Canada. During our talk, we discussed why this fellowship was priceless for his career. Specifically, he trained at Manhattan Eye, Ear and Throat. There, he worked with top aesthetic surgeons to refine his skills. Consequently, this accelerated his professional growth. Furthermore, he later joined a well-established practice with a long-time colleague. Interestingly, this practice is unique because both surgeons' wives are also physicians there. Together, they work under one roof. Therefore, they offer a full spectrum of surgical and nonsurgical procedures.
    Voir plus Voir moins
    38 min
  • Young, Pretty, Smart and Crushing it — Pamela Brownlee, DO (Ep. 353)

    Young, Pretty, Smart and Crushing it — Pamela Brownlee, DO (Ep. 353)
    Mar 13 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Pamela Brownlee, DO — a young, pretty, and smart cosmetic surgeon who's absolutely crushing it with branding, marketing, and patient attraction. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Young, Pretty, Smart and Crushing it In this episode of "Beauty and the Biz," I interviewed Dr. Pamela Brownlee. Specifically, she is a board-certified plastic surgeon in Frisco, Texas. Additionally, she opened her practice just one year ago. Ultimately, she named it Bombshelled Aesthetics! Clearly, Dr. Brownlee is a mix of looks, style, fashion and fun. However, we all know looks can be deceiving. Consequently, she is also smart, driven and strategic. In our conversation, "Young, Pretty, Smart and Crushing It" describes her journey perfectly.
    Voir plus Voir moins
    52 min
  • Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)

    Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)
    Mar 7 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Academia vs. Aesthetic Freedom This week's "Beauty and the Biz" Podcast features Dr. Francisco Bravo. Specifically, he is a board-certified plastic surgeon in Madrid. Notably, his path to solo success was not a straight line. On the "Beauty and the Biz" Podcast, Dr. Bravo shares how he built the foundation for a thriving aesthetic practice through years of training and strategic decisions. First, he trained in Barcelona, London, Paris, Rome, and NYU. Next, he built credibility in reconstructive microsurgery. Meanwhile, he balanced university medicine with private practice for 10 years. Eventually, he made the decision many surgeons struggle with. Ultimately, he left academic security. Instead, he went all-in on an aesthetic solo practice.
    Voir plus Voir moins
    48 min
  • Premium Pricing Isn't Luck. It's Positioning. — Ritu Chopra, MD (Ep. 351)

    Premium Pricing Isn't Luck. It's Positioning. — Ritu Chopra, MD (Ep. 351)
    Feb 28 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ritu Chopra, MD, explains how premium pricing isn't luck, but it's positioning oneself to become the authority in their field. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Premium Pricing Isn't Luck. It's Positioning. Today, premium pricing in plastic surgery isn't luck. Instead, it's positioning. In this episode of "Beauty and the Biz," we explain how premium positioning allows surgeons to command higher fees with confidence. As a result, consistency follows clarity. Specifically, Ritu Chopra, MD, is a Beverly Hills board-certified plastic surgeon. Notably, he built his reputation through extreme specialization in facial surgery. In particular, his signature DEFINE facelift became the focal point of his brand. Because of that focus, technical refinement, and strategic positioning, his facelift procedures can reach six figures. Therefore, that level of premium pricing is not accidental. Rather, it is intentional.
    Voir plus Voir moins
    51 min
  • How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)

    How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)
    Feb 20 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Smart Practices Grow During Uncertain Times Currently, something subtle is happening in aesthetic practices. Specifically, it isn't dramatic. Instead, it is quieter than that. Increasingly, consultations are taking longer. Meanwhile, patients are asking more questions. Consequently, decisions are slowing down. Similarly, negotiations are becoming sharper. Even so, affluent patients — those who clearly have the money — are hesitating. Importantly, this hesitation isn't about affordability. Rather, uncertainty delays commitment. Unfortunately, this is where many practices make a mistake. Typically, when they sense hesitation, they tighten operations. For example, they cut marketing. Additionally, they freeze hiring. Likewise, they reduce training. Eventually, they negotiate fees. As a result, profit margins erode. In reality, expense cutting doesn't create growth. Instead, it usually slows decline.
    Voir plus Voir moins
    14 min
  • Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)

    Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)
    Feb 13 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Built a Multi-Location Practice Without Losing Control Specifically, "Built a Multi-Location Practice Without Losing Control" podcast explains how practices grow without losing stability or profitability. Importantly, in this "Beauty and the Biz" episode, Dr. Johnny Franco shares how early infrastructure helped him scale safely. Additionally, he is a board-certified plastic surgeon in Austin, Texas. Moreover, he founded Austin Plastic Surgeon. Furthermore, he serves as clinical faculty at UT Dell Medical School. Indeed, this conversation focuses on real-world growth strategy rather than theory. Specifically, Dr. Franco discusses what happens inside expanding practices. Likewise, he explains how leadership decisions affect long-term control.
    Voir plus Voir moins
    1 h et 1 min
  • e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)

    e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)
    Feb 6 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don't Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don't wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week's "Beauty and the Biz" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice.
    Voir plus Voir moins
    38 min
  • Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)

    Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)
    Jan 30 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Moonlighting as a Growth Strategy Why this surgeon learned how to build before momentum kicked in First, the "Moonlighting as a growth strategy" podcast explores what it really takes to build a sustainable aesthetic practice before momentum arrives. In this episode of "Beauty and the Biz," I sit down with Dr. Jennifer Murdock. As a board-certified facial plastic surgeon in Miami, she chose a deliberate and patient approach to growth. Notably, Dr. Murdock openly shares a reality many young surgeons experience but rarely discuss. Early in her career, she moonlighted at other practices. At the same time, this approach allowed her to maintain financial stability. Meanwhile, she slowly built her own reputation. Additionally, she developed a referral base and patient trust in one of the most competitive aesthetic markets in the country. Rather than a fallback, moonlighting became a strategic growth strategy.
    Voir plus Voir moins
    50 min