Join your host Bex – Soulful CEO biz mentor, Brand and Offer strategist and founder of women’s empowerment brand, Rising Soulful CEO for “league of your own” conversations around building wellness and spiritual brand movements, self-expression marketing, innovating offer obsessions, influence, leadership, embodying your Soulful CEO and LIVN Soul Alive

Every convo is dialled in to becoming unrecognisable as the leader you always needed – not the one you were told to be - and you’ll quickly be ditching the “perfect, ‘polished’ ‘leader’ act, reinventing any “too muchness” into “she’s such a fckn vibe” authentic embodied expression. Empowering you to RISE unleashed in your marketing, inspiring a movement in a whole league of your own where your influence is LIBERATION

Empowering you with the tools + Soulful CEO methods to be expanded beyond your vision board in who you get to be and what you get to create – your programmes become innovative offer obsessions you were always looking for but could never find and you grow your impact + influence as you evolve as a WHOLE woman.

Here we infuse the soul and the strategy – because when soul leads and strategy leverages – your power to serve is amplified

Get inspired through unfiltered convos as I shine the spotlight on Soulful CEOs + we dive SOUL deep into the real journey of RISING as the Soulful CEO.

We laugh, shake it out to tunes, cry – it all goes – by embracing JOY, leading with SOUL we aren’t just growing or evolving your soul-led biz, we’re building your movement and becoming the leader you always needed - being MORE of who you are, livn’ MORE soul alive 🌀🌞

If you enjoy the podcast, I’d be so grateful if you rate/review where you listen and share it over on your socials! Don’t forget to subscribe! Thank you for being here

BIG LOVE

Your Soulful CEO expander

Welcome to our BRAND NEW 4-part Rebirth to Rise workshop style podcast series where we are going deeeep into each pillar of our Soulful CEO method to activate your Soulful CEO Breakthrough moments to RISE as the Soulful CEO.

Each episode will activate a breakthrough moment to empower and elevate you to RISE as the Soulful CEO leading your movement + pioneering your programmes creating a bigger wave of impact

Episode Overview: In this episode, we dive deep into the transformative power of creating a brand movement. We explore how this pivotal shift can elevate you into becoming the leader you always needed, shift your identity, and reposition your brand creating REAL community beyond any fast trends. By clarifying and branding a movement aligned with your soul's purpose, you'll not only grow your soul community but have your soul clients ONLY wanting to work with you – because of who you are, how you uniquely do things and what they get to be a part of

Key Takeaways:

1. The Power of a Brand Movement: Move beyond “traditional” personal branding by building a movement that’s born from your soul and story, resonates deeply with your soul community and creates long-term impact. A movement isn't just about what you do, but who you are and what you stand for – this WHY becomes a driving force behind your movement and is the ENERGY that pulls your soul humans TO YOU.

2. Attracting Your Soul clients: The right clients will be drawn to you, not just for what you do, but because of what they get to be a part of – being part of something bigger that unites all the other soul women – this creates brand fans, soul clients that stay with you and refer you to everyone in their aura.

3. Transformation & Identity Shifts: Reflect on your own journey and identify the core theme of your transformation. This will guide the movement you’re meant to lead and help you align your brand with your deeper purpose to RISE as the Soulful CEO

4. Mantras & Messaging: Develop powerful mantras that reflect your transformation, build strong community and become what your known for.

5. Building a Soul Community: Focus on creating a space for your community that feels empowering, collective and connects your soul humans. Your movement should speak to a larger change and inspire a collective mission.

6. Evolving Your Brand: As you step into the next version of yourself, your brand must evolve too, aligning with the soulful CEO you’ve become and the movement you're leading.

Rebirth to Rise stories: We share the story of a client who shifted from being a yoga teacher and health coach to leading the “Modern Mama” movement. Through mantras of “take your me-time” self-care and community, her clients embodied the transformation, incorporating her teachings into their daily lives—showcasing the true power of a well-defined brand movement.

What’s Next? Stay tuned for Episode 4 in our Rebirth to Rise series, where we’re bring the strategy to how to clarify, structure and brand your unique method, why this sets you apart and becomes what your known for and how to pioneer your programmes so there innovative, infuse your energy and expertise – the recipe for creating deep client transformations, retaining your soul clients and have them referring you to everyone in their aura

🌞 Enter the FREE REBIRTH to RISE experience 🌞

• Enter the Rebirth portal to RISE:

Welcome to our BRAND NEW 4-part Rebirth to Rise workshop style podcast series where we are going deeeep into each pillar of our Soulful CEO method to activate your Soulful CEO Breakthrough moments to RISE as the Soulful CEO.

Each episode will activate a breakthrough moment to empower and elevate you to RISE as the Soulful CEO leading your movement + pioneering your programmes creating a bigger wave of impact

Welcome to today's empowering episode! This is your invitation to step into the next level of your Soulful CEO journey, where we expand your vision beyond anything you've imagined. We're going BIG, encouraging you to bring to life those dreams you’ve kept hidden and to RISE as the Soulful CEO leading your movement + pioneering your programmes creating a bigger wave of impact

Key Takeaways:

• Vision Expansion: Now is the time to think bigger than ever before. Expand your VISION to see the Soulful CEO 2.0 version of yourself—free, fully expressed, and leading a movement deeply aligned, authentic, alive.
• Embrace Duality: Don’t suppress any parts of yourself. It's time to embrace all aspects of who you are, including any contradictions. This duality is what makes you unique and powerful.
• Embodiment and Expression: Your transformation into this Soulful CEO requires embodying your values, your message, and the lifestyle that aligns with your Soulful CEO self. From hobbies to rituals, it's about aligning every part of your life with this elevated version of you.
• Create Your Soulful Lifestyle: Imagine what it looks like to live soulfully as your Soulful CEO —your daily routines, your environment, and even your style. How does she show up? How is she living, breathing, and being her fullest self?
• From Pinterest to Real Life: Visualize your Soulful CEO with a Pinterest board. Have fun with this process—let your style, hobbies, energy, and rituals come alive in this digital space, guiding you to bring that vision into your everyday reality.
• Deep Devotion: This is about devotion—fully committing to embodying your Soulful CEO identity, embodied message and brand and embodied leadership -simply, this is practicing what you preach for deep alignment and when you SHOW this – this is powerful embodied messaging that deeply connects with your soul community
• Secret to powerful messaging: A powerful way to SHOW your deep embodied leadership for authority and to build deep trust and connection with your soul clients

What’s Next? Stay tuned for Episode 3 in our Rebirth to Rise series, where we’re diving deep into building a brand movement, how this sets you apart for the IG bubble and how creating micro movement IS what wakes up your community, has your soul humans dropping into your DMs asking how they can be in your world

🌞 Enter the FREE REBIRTH to RISE experience 🌞

• Enter the Rebirth portal to RISE:
• BOOK into the offer audit lab and grab your Free 121 offer audit

If you loved this episode you’ll not want to miss my brand new FREE experience REBITH to RISE; a REBIRTH portal to be empowered and elevated in your Soulful CEO reality

the ultimate REBIRTH experience to empower and elevate you to RISE as the Soulful CEO leading your movement + pioneering your programmes creating a bigger wave of impact

Enter, the REBIRTH portal and RISE as the Soulful CEO

Experience an on-demand 21-day Rebirth to Rise...

Welcome to our BRAND NEW 4-part Rebirth to Rise workshop style podcast series where we are going deeeep into each pillar of our Soulful CEO method to activate your Soulful CEO Breakthrough moments to RISE as the Soulful CEO.

Each episode will activate a breakthrough moment to empower and elevate you to RISE as the Soulful CEO leading your movement + pioneering your programmes creating a bigger wave of impact

Episode Summary:

In this episode, we dive into the shifting your identity and evolving as the Soulful CEO to breakthrough your “next level”. As we grow, our business, brand, and programs may start to feel misaligned. This shift isn’t a sign of failure but an invitation to step into the next level of leadership, embodying a larger vision and deeper purpose.

In this powerful episode, we guide you through a reflective exercise to map out your transformation journey. Your Soulful CEO Vision is rooted from your past, its shaped you to who you are today – your movement is born from this – so when we explore your story, we’re able to notice themes, your uniqueness, patterns in how you do things that when structured, helps you identify the specific transformations you've embodied and how they shape your unique movement and brand

Key Themes:

· Mapping Your Transformation: We dive into a powerful exercise where you draw a circle to represent the stages of your transformation. This circle helps you explore key struggles, breakthroughs, and growth periods in your life and business.

· The Starting Point: Reflect on the difficult times that led you to start your business. What challenges were you facing? What strengths did you develop during this time? This is where your transformation story begins.

· Second Phase of Growth: Consider if there was another major moment of struggle after you started your business. What deeper healing or growth occurred? We explore how to identify those significant turning points in your journey.

· Day-to-Day Life During Struggles: Go deep into how you were feeling, how you were living, and who you were before your transformation. Understanding this can help you connect to your audience, who may be in a similar place.

· Breakthrough Moment: What was the moment when you decided to change? What tools, practices, or steps did you take to shift? Identify what helped you move forward and how that reflects the type of guidance you now offer others.

· Becoming the Leader You Needed: Reflect on who you were looking for during your transformation — the mentor, leader, or guide you needed but perhaps didn’t have. This helps define the qualities you now embody as a leader.

· Your Embodied Transformation: Once you moved through your transformation, what changed? How did your identity, lifestyle, and mindset shift? This is the "end" of the circle and represents the transformation you’ve fully embodied.

· Themes in Your Story: What consistent themes come up through your story? Not just the tools and practices, but the deeper themes of healing and transformation that define your journey. This will shape the movement you're here to lead.

Takeaways:

• It’s time to step into your role as a leader, embrace the "Soulful CEO" within, and let go of outdated parts of your brand.
• Focus on what you’ve embodied through your personal journey to build an authentic movement and attract your ideal...

In the I LEAD series, I’ll be spotlighting my past clients - inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO.

In today’s episode I sit down with Fini, founder of The Breath Way, who a few years ago was a past client and now friend. We have a real BTS chat into how the wellness world has evolved, when to honour your energy and have a digi detox and how to stay true to your essence, energy and how this embodiment is then felt and brings your individuality through your experiences.

Fini helps people to use their breath to find more clarity, connection, peace and joy in their lives. The tools she has discovered helped her to transform her own wellbeing, both mental and physical, and now she’s inspired to share this knowledge so others can make positive changes in their life.

We take things right back to the start of her story and she shares how she used to be disconnected, lost and emotionally up and down to waking up with the knowing it was time to change her environment. This took her to Bali (and we LOL at our eat, pray, love stories as I also flew to India) and opened up the world of wellness and introduced her to breathwork and the profound impact breathwork had to connect back to her true self and joy - she couldn’t ignore she was here to bring this powerful tool to others.

She chats to her struggles with self-talk and gives us an intentional loving morning ritual to give yourself and your body the self-love and the shift with how this changes your self-belief and self-perception because its so true that “your perception shapes your reality”

Bex share her experience of Fini’s breathwork and her energy that just radiates through her experiences and her embodiment that’s truly felt through the spaces she holds. Of course, this leads her to other opportunities (Bex mirrors to us that OF COURSE this is just the evidence of being in your energy, authenticity, your vibe IS what keeps your soul humans coming back and referring you to everyone in their aura)

We speak to how the wellness world has shifted online and why its even more important to stay true to you, know comparison is the thief of joy and notice the signs you may be loosing yourself online and the importance of taking social media breaks, having social media boundaries but intentional coming offline to tune back into your practices and connect back to you.

Bex shares her wisdom on the importance of knowing who you are as the Soulful CEO, the types of experiences that are aligned, how the structure of an offer suite allows you to intentional plan your offers to align to your soul lifestyle, energy, time, money and actually by saying no to certain opportunities, creates space for the aligned new opportunities to land.

Fini truly leads to connect others to their body and heart, she is such an embodiment of peace, JOY and authenticity and she really shows us that through the breath, we can go beyond the busy mind, connect more deeply to our true self, give ourself the self-love we deserve and live life with more JOY.

Connect with Fini;

• Fini IG
• Fini website:

🌞Let’s stay connected 🌞

• Free Offer Audit
• IG: We_Are_Soulful
• Website: House of We Are...

In the I LEAD series, I’ll be spotlighting my past clients - inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO.

In today’s episode I sit down with Yoga and Wellness coach, Stacie; founder of Modern MAMA Society and past 1:1 mentorship client.

We spoke about the loud noise online that says you need to “choose either yoga or health coaching” “you have to be one to niche” and how she stayed stuck a while moving between the two, but always trusting she was meant to blend these – and this is where our journey started together which was then the biggest permission slip to break free of those boxes and build an authentic brand instead.

We dived into how Modern Mama was born, the vulnerability of first launching this and how she navigated embodying her Soulful CEO with the evolution of being the known “yoga teacher” to infusing mindfulness, health and wellness becoming the “Yoga and wellness coach”

She shares a huge breakthrough of realising that she wasn’t here for everyone and instead, only her soul clients and when this landed, her marketing was effortless, flowed and she could just be herself showing up plus this gave her confidence to bring even more of her uniqueness into her programmes and retreats!

We chat the behind the scenes of expanding her biz from in-person yoga classes to growing online through online programmes, online retreats and selling out 25- person retreats – in one week!

Plus the importance of taking me-time, especially as a MAMA but how to navigate the guilt and reframe this as helping you show up as the best you – for yourself and your family. And of course we chat about how Stacie gets her ZEST for life and how any women can get this back at any age!

Modern MAMA Society is not just a wellness brand, it's a movement. It's a lifestyle that empowers mamas to take guilt-free 'me-time' and prioritise their health and happiness so they can be the best version of themselves for their families and get their zest for life back at any age!

Stacie wants women to know that when they take back guilt-free 'me-time' they can feel so many benefits: increased energy, improved mood, reduced stress, and a sense of fulfilment, connection and JOY! Thriving not just surviving!

She used food, yoga, movement, mindfulness to create a life she loves and she feels more energised and body confident in her late 40's than she did in her 20's and she wants other women to know that they too can feel good in their body and mind too.

Now, she leads to be the healthiest mum for her daughter and show her anything is possible at any age!

Connect with Stacie, Modern MAMA Society

Modern MAMA Society IG:

Yoga with Stacie FB community:

Modern MAMA Website:

🌞Let’s stay connected 🌞

Apply to have your FREE OFFER AUDIT: Free Offer Audit

Website: House of We Are Soulful

IG: We_Are_Soulful

👁️ I LEAD SERIES + BTSCEO MOVEMENT

Behind every rising Soulful CEO is a story that drives your

Bex takes you behind the scenes on a free offer audit… yup this is a juicy episode as Bex talks to the main struggles that were showing up for this person especially around offer suite, having many *low tic* offers that were keeping her small but actually the *real*shift behind this: she had outgrown her current ideal client

How to spot when your speaking to just an “ideal client” that you’ve outgrown vs a “Soul Client” who you’re here to create a deeper transformation for and how this shows the unseen opportunity to embody your Soulful CEO now and reposition your brand to embody who you’re becoming + getting seen

She guides you to connect to who you are BECOMING as the Soulful CEO, activating your movement and evolved soul client visioning the spaces you’re here to lead. This reveals the gaps on how to play bigger as the Soulful CEO which all sets the shift on how to evolve vs repeat

Plus she dives into how having many individual *tools* is actually the sign of a unique method ready to mastered and how this will shift you from IMMITAING to INNOVATING and up-levelling as a leader AND infusing to your individual programmes – so they infuse you, your vibe, your movement and you’re so excited your actually launch the thing!

Yup no more procrastinating with the excuse of saying “your not ready” and instead you’ll leaving embodying your soulful ceo now and launch the soul group experience that you’ know you’re here to lead

Grab your FREE OFFER AUDIT and I’ll be revealing your bespoke unseen opportunities: FREE OFFER AUDIT: Free Offer Audit

🌞Let’s stay connected 🌞

Apply to have your FREE OFFER AUDIT: Free Offer Audit

Website: House of We Are Soulful

IG: We_Are_Soulful

👁️🎤We hope you loved this episode and found it supportive for your journey in Becoming the Soulful CEO, activating your aligned brand, movement and developing stronger foundation for your business to thrive and soul-changing experiences to soulfully sell out.

If Becoming the Soulful CEO has impacted you today, make sure to subscribe to the show so you don’t miss the vibes and it would mean the absolute world if you rate + reviewed the show. I love to hear how these have landed for you and impacted your Soulful CEO era

Are you ready for the first episode in our I LEAD series, I literally cannot wait to bring you these soul convos!

In the I LEAD series, I’ll be spotlighting my past clients - inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO. In today’s episode I sit down with Alexandra, founder of Breathe Your Way, a past SOUL client who I worked with in January inside my 2-week Soulful CEO experience. After leaving her role as an architect, Alex started to find her inner calm through first being introduced to meditation and then the many “angels” along her path, ‘Breathe Your Way’ landed in a meditation as she began to cultivate her inner creator and then her whole reality as she dared to live + love outside the boxes.

Now, she teaches people to find their inner calm and cultivate their inner creator. To lead their own path wherever they want to go in life!

Her movement inspires people to find that there is no limit to where their own creativity can lead them and what really drives this is seeing people discover they are good enough and find gratefulness for themselves and the uniqueness of who they are. She is truly here to guide people to authenticity and playfulness!

She not only teaches through meditation and breathwork, but speaks on stages to large companies (inc. a full circle moment at an architect firm), she’s an artist, a singer, a dancer, has her own membership home, a future group programme being created and is even writing her own book – of course she is!

During our conversation we dive into the magic and magnetism that happens in your business when you are living in alignment with who you are, your expression and allowing yourself to be playful and taking action from this place vs forcing. We speak to the small shifts anyone can start to find their inner calm and what happens in the brain when you’re in this state and can access your creativity.

We dive into our time working together and the potency in bringing all the parts of you that make you unique through your brand and owning these through your expression – you really do get to be YOU and there really are no boxes.

Tune into to experience such a mindset shift – so, lets dive in

Connect with Alexandra, BREATHE YOUR WAY

• IG: breatheyourway_
• Website: breatheyourway.com

🌞 Let’s stay connected 🌞

• IG: We_Are_Soulful
• Website: House of We Are Soulful
• Free Offer Audit

👁️ I LEAD SERIES + BTSCEO MOVEMENT

Behind every rising Soulful CEO is a story that drives your movement to take form – lets activate it, embody it and lead it⠀

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I’ll be spotlighting our inspirational SOULFUL CEO’s to share why they lead, the story behind their movement and their embodiment as the Soulful CEO.⠀

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We have the power to become the leader we always needed when we lead from the SOUL, leverage with strategy and embody our Soulful CEO who’s leading a movement- OUR POWER TO SERVE IS AMPLIFED

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We all have a story.⠀

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Now I’m holding the torch for YOU to walk in the light…⠀

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Join the BTSCEO movement over on IG, tag me...