In the premiere episode of On the Set Podcast, host Steven Strickland sits down with acclaimed filmmaker Rock Davis for an unfiltered deep dive into the art and business of filmmaking. With over 20 years of experience, Rock shares the challenges and triumphs of being a director in today’s evolving industry, from navigating the Instagram era to crafting cinematic stories that resonate. Discover behind-the-scenes insights on directing iconic music videos for artists like Nas and Mary J. Blige, his inspirations rooted in family, and his passion for local film initiatives. In this conversation, Rock breaks down the filmmaking process—from concept to screen—highlighting the importance of lighting, pre-production, and collaboration. He also teases his upcoming documentary on co-parenting and provides invaluable advice for aspiring filmmakers looking to stay relevant in the digital age. Whether you're an industry veteran or a curious film enthusiast, this episode delivers wisdom, inspiration, and a behind-the-scenes look into cinematic storytelling.