How Email Marketing Can Take You from Bad… to Nailing the Catalina Wine Mixer

Email marketing—love it or hate it, it’s still one of the most powerful tools for growing a business. But let’s be real: most people are doing it all wrong—spamming inboxes, getting ghosted, and wondering why their messages never land.

In this episode of Beyond the Bottom Line, we’re cutting through the BS and breaking down what actually works in email marketing today. And who better to join the conversation than Laine Belcastro, the powerhouse behind LNB Digi Marketing.

We’re talking:

• The biggest email marketing mistakes killing your open rates
• Why a welcome series is the easiest (and most overlooked) way to win your audience
• How AI, automation, and personalization can work together—without making you sound like a robot
• Why networking and relationship-building still matter (yes, even in a digital world)

And because it wouldn’t be Beyond the Bottom Line without some movie references and laughs, we’re throwing in some Ferris Bueller, Tommy Boy, and Catalina Wine Mixer moments to keep it fun.

Listen now and learn how to stop being just another unopened email in someone’s inbox—because it’s time to level up your marketing game.

Recruiting in 2024 was a mess. Fake job postings, AI screening AI, recruiters ghosting candidates, and hiring strategies stuck in the Stone Age. 2025 isn’t the time for lazy recruiting.

On this episode of Beyond the Bottom Line, I sit down with Kimberly Arin, CEO of Kim Arin Coaching and Adjunct Professor of Creative Thinking at Montclair State University, to tackle the disconnect between recruiters, candidates, and the hiring process. We dive into:

• Why recruiting needs a creative overhaul (and how to fix it)
• How AI helped AND hurt the recruiting and hiring process
• The biggest mistakes recruiters are making today
• How to build hiring strategies that attract AND retain the right people
• Why belonging matters more than ever in the workplace
• The future of hiring, leadership, and business growth

If your recruiting playbook is outdated, you’re losing top talent, engagement, and long-term success. It’s time to ditch the boring and reimagine hiring.

Tune in now—because the future of recruiting won’t wait.

In this episode of Beyond the Bottom Line, we sit down with Phil and Phil and Sara Frassinelli , the dynamic duo behind one of the most culture-driven staffing businesses in the industry. From being laid off in the midst of an economic downturn to scaling a successful staffing empire, they share their journey of resilience, strategic growth, and the intentional culture that keeps their team engaged and thriving.

We dive into the challenges of entrepreneurship, the importance of finding the right leadership balance, and how they’ve cultivated a people-first approach that has set them apart in a competitive market. Whether you're an entrepreneur, a staffing leader, or just someone looking for inspiration on building a strong business foundation, this episode is packed with real insights and no-fluff wisdom.

Tune in and learn what it takes to not just grow a business—but build a lasting legacy.