In this episode we discuss the significant shift in the partnership of Texas Tech University, moving from Under Armour to Adidas, influenced by their notable alum, Patrick Mahomes. It delves into the history of the partnership, the role of Patrick Mahomes as a brand ambassador for Adidas, and the unveiling of the new collaboration with Adidas.

Key Takeaways:

- Texas Tech ended its 18-year partnership with Under Armour.

- Patrick Mahomes, a Texas Tech alum, played a role in the transition as he is an Adidas athlete and a notable figure for the brand.

- Texas Tech announced a new 10-year partnership with Adidas, marking the end of the long-standing relationship with Under Armour.

Chapters:

(00:00) - Introduction to the episode and the news about Texas Tech's partnership changes

(01:35) - Discussion on the history of the Texas Tech-Under Armour partnership and speculation on the future brand partnership

(03:34) - Details about Patrick Mahomes' influence on the brand transition due to his association with Adidas as an athlete

(06:16) - Unveiling of the new partnership with Adidas featuring Patrick Mahomes' branding on the field

(08:04) - Discussion on Patrick Mahomes' connection with Texas Tech and the impact of the Adidas partnership

(10:20) - Details about the incorporation of Patrick Mahomes branding into Texas Tech uniforms and the financial impact of the Adidas deal

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In this episode, the focus is on Deion Sanders, also known as Coach Prime, and his innovative approach to introducing podcasts to his team at Colorado. The episode delves into Sanders' background in football, baseball, and media commentary, highlighting his credibility in mentoring student-athletes on leveraging media for long-term success. Sanders' decision to initiate an in-house podcast for the Colorado football team is explored, emphasizing the teamwork and simplified concept behind the project.

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Key Takeaways:

- Deion Sanders' diverse experience in sports and media contributes to his credibility in guiding student-athletes towards media engagement.

- Introducing podcasts to the team creates a collaborative platform for sharing perspectives and content without overwhelming individual team members.

- Simplifying the podcast concept and casting a clear vision facilitate greater participation and understanding among the team members.

Chapters:

(00:00): Introduction highlighting Deion Sanders' impact in college athletics.

(01:30): Exploring Sanders' background in football, baseball, and media commentary to establish his credibility.

(03:20): Sanders' acknowledgment of Michael Irvin's influence on his media preparation and coaching methods for athletes.

(05:31): Sanders' plan to initiate an in-house podcast for the Colorado football team.

(06:46): Sanders simplifies the podcast concept and vision to encourage team participation and eliminate barriers to entry.

(08:10): Further discussion on Sanders' implementation of the in-house podcast for the Colorado football team, highlighting the collaborative and inclusive nature of the project.

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In this episode, host Jonathan Jones interviews Deuce Spurlock, discussing his background, passion for motocross, and the transition from being a player to exploring the aspects of media and hosting. Deuce shares insights into motocross, the challenges of breaking down plays in sports commentary, and the experience of being a host and a guest. The episode delves into the importance of preparation, research, and creating engaging content as a host, as well as the value of being open and authentic as a guest. The discussion also highlights the role of core values in guiding one's path and purpose in reaching out to others.

Key Takeaways:

- Understanding an athlete's journey beyond the field, exploring their interests and experiences outside of sports.

- Insights into the world of motocross and the dedication required in both athletics and media.

- Importance of thorough preparation and research in interviewing to create engaging content.

- Being authentic, open, and expressing oneself as a guest to connect with the audience effectively.

- Emphasizing the significance of core values in staying focused, motivated, and aligned with one's purpose.

Chapters:

(00:00) - Introduction and welcome to the episode with Deuce Spurlock.

(01:06) - Deuce shares his background and early experiences with motocross.

(02:07) - Discussion on motocross and Moto GP racing.

(03:13) - Explaining super bikes, global tracks, and different racing categories.

(14:26) - Transition to media - challenges of using language in sports commentary.

(15:20) - Experience of hosting, preparation, and interviewing international student athletes.

(16:43) - Being a guest - importance of being open, honest, and expressing oneself.

(18:42) - Reflection on core values and the importance of knowing one's purpose.

(19:13) - Final thoughts on personal growth through defining core values.

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Or get early access via audio:

Apple: https://podcasts.apple.com/us/podcast/speak-your-success-media/id1507204404

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