Welcome to a compelling episode of Kaya Cast Podcast, where we dive deep into the journey of scaling a cannabis business with Hope from WISECO. Since launching Mary and Main in 2018, Hope has navigated the complex cannabis industry from securing licensing to operational execution, facing and overcoming unique challenges along the way.

In this episode, we unpack Hope’s transition from investment banking to cannabis, driven by both economic opportunities and social justice concerns. We discuss the sophisticated dynamics of the industry, the multi-layered battles of licensing and operational growth, and the insights gained from her entrepreneurial journey.

Hope shares invaluable strategies on vendor relationships, inventory management, and the crucial importance of focusing on core business strengths amid tempting opportunities. We also delve into employee retention, emphasizing the creation of a supportive work environment and the strategic timing for expanding benefits.

With the upcoming launch of Legal and License, Hope aims to demystify the cannabis licensing process and foster a supportive community for new entrepreneurs. Join us as she provides practical advice on everything from KPIs to customer engagement that can save new dispensary operators hundreds of thousands of dollars.

Whether you’re an established cannabis business owner or aspiring to enter the industry, this episode with Hope offers a treasure trove of wisdom and guidance to navigate the competitive landscape of cannabis. Don’t miss this blend of personal experiences, professional strategies, and passion for the cannabis cause!

Available on Spotify, Apple Podcasts, and wherever you love to listen. Tune in, and don’t forget to subscribe for more insightful episodes from Kaya Cast!

Find out more about WISECO & Mary and Main at:
https://www.wiseco.ltd/
https://maryandmain.com/

Highlights:
00:00 Introduction and Quick Questions
00:39 Starting Mary and Main
01:06 Entering the Cannabis Industry
03:17 Challenges and Lessons Learned
07:38 Consultants and Vetting Process
15:31 Inventory Management Strategies
22:11 Overcoming the Survival Stage
23:01 Becoming the Face of the Company
25:37 Key Performance Indicators (KPIs)
34:55 Employee Retention Strategies
41:37 Launching Legal and Licensed
44:02 Personal Cannabis Preferences
45:02 Final Thoughts and Farewell

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