What led Dr. Kyle Gernhofer from his military experience to creating Denscore? Kyle Gernhofer, a dentist and entrepreneur from northern Michigan, is the founder of Denscore, a direct-to-consumer dental navigation company established in 2019. Gernhofer's perspective on Denscore is deeply rooted in his commitment to enriching the dental industry by creating a platform that educates consumers about their dental care needs. Drawing from his vast experience in the field, including a stint in the US Navy and a decade of running a private practice in San Diego, he aims to make dentistry more accessible and comprehensible for consumers. This commitment extends to Denscore's business model, with strategic, non-dilutive investments and a strong focus on SEO strategies being employed to maintain the company's mission. Gernhofer's vision for Denscore is not just to aid consumers, but also to benefit dental practices by fostering a more informed patient base. Here’s what to expect this episode: Military experience in the US Navy provided Dr. Kyle Gernhofer with skills and confidence for dental procedures. Dr. Gernhofer's military experience led to his private practice and work at Denscore. Denscore analyzes user data to determine desirable dentists based on affordability, quality, and convenience. The Dental Practice Evaluation Algorithm evaluates dental practices based on experience, office hours, insurance participation, and payment plans. Importance of SEO in reaching a wider audience for the dental navigation tool and blog content. Denscore aims to enhance treatment decision support through AI learnings, work with DSOs, dental practices, and insurance companies. Connect with Kyle Gernhofer: https://www.linkedin.com/in/kyle-gernhofer-25abb8a/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices