What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies.

Resources:

• Marty and Claudia Leon: L&A Showroom | Marty | Claudia
• Dallas Market Center
• DMC Instagram
• Boutique Summit 2025
• Retail Bootcamp
• 2025 Boutique Boss Planner
• Join The Boutique Hub
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you.

They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand.

• Why store design plays a critical role in attracting and retaining customers
• How to stop comparing your boutique to new competitors and focus on your strengths
• The three essential pillars of great store design:
  • Branded & Unique Elements – How to reflect your brand identity in your store’s design
  • A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips
  • On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates
• Simple ways to refresh your boutique without a full remodel
• Why customers shop for experiences, not just products—and how to create an environment they love

• Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop?
• Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel
• Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell?

• Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/
• Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin

If you enjoyed this episode, don’t forget to subscribe, rate, and review.

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.

Resources:

• Marc D’Amelio: Instagram | Facebook
• D'AMELIO FOOTWEAR ON HUBVENTORY
• Join The Boutique Hub
• Boutique Summit 2025
• Retail Bootcamp
• 2025 Boutique Boss Planner
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube