In a 2022 paper published in Science Advances, our guest today along with co-authors argued that “Public attitudes that are in opposition to scientific consensus can be disastrous and include rejection of vaccines and opposition to climate change mitigation policies.”

So what does this mean? And what are the implications for both science and society?

To discuss this I am joined by Professor Nick Light of the Lundquist College of Business at the University of Oregon.

About our guest…

In his research, Nick applies what marketers and psychologists have learned about consumer knowledge, preferences, and risk perceptions to address problems relating to the public’s understanding of science. Nick also studies consumers’ perceptions of the simplicity or complexity of brands, objects, and phenomena, and the downstream consequences of those perceptions.

Prior to joining academia, Nick worked for about 8 years as a marketing manager and strategist for several Fortune 500 brands in New York City and interned at the United Nations.

• Nick’s website with more information on his research can be accessed here: www.nicklightresearch.com
• The paper discussed in the article - Knowledge overconfidence is associated with anti-consensus views on controversial scientific issues - is open access and available here: https://www.science.org/doi/10.1126/sciadv.abo0038
• More information on University of Oregon Center for Science Communication Research can be found here: https://scr.uoregon.edu/

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When people set up their own business or go it alone, it makes sense for to want to establish their own identity, yet sometimes that might come at a cost… what if your identity is so distinctive that potential customers or clients don’t understand what you do or why you are so special?

To explore the question of “optimal distinctiveness” in the context of strategic positioning I am delighted to be joined today by Professor Daphne Demetry.

About our guest...

Daphne Demetry is an Associate Professor of Strategy & Organization and Bensadoun Faculty Scholar in the Desautels Faculty of Management at McGill University

As an organizational theorist and economic sociologist, Daphne uses primarily ethnographic and qualitative methods to explore questions of how entrepreneurs and organizations create and negotiate meaning as they interact with their audiences. She has explored these questions predominately in the craft and creative fields and especially the culinary industry, e.g., underground and pop-up restaurants, gourmet food trucks, and fine dining establishments.

• You can find out more about Daphne’s research here: https://www.mcgill.ca/desautels/daphne-demetry
• The article discussed in the interview - Cutting the apron strings: Establishing optimal distinctiveness from mentors in creative industries by Daphne Demetry and Rachel Doern - can be accessed here (open access): https://sms.onlinelibrary.wiley.com/doi/full/10.1002/smj.70003

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A 2020 article by the polling firm, Gallup, argued that:

“The micromanager has become a bit of a boogeyman in the business world. Nobody wants to work for one. Few managers want to be one. Everyone has a horror story about one.”

To explore the topic of micromanagement and its implications I am delighted to be joined by Dr Catherine Deen.

About our guest…

Catherine Deen is a Senior Lecturer in HR and Organisation Behaviour at the School of Business, University of New South Wales Canberra. As an organisational behaviour researcher, Catherine has a growing reputation for excellent research in the areas of work-related intimate partner aggression, leadership, and the vocational experiences of vulnerable workers. Prior to entering academia, Catherine amassed more than 20 years of industry experience in educational administration, teaching, and research.

Since formally entering academia in 2018, Catherine’s research has been published in a range of top management journals.

To find out more information about Catherine and her research take a look at the following links:

• www.catherinedeen.com
• https://lead.fiu.edu/news/2024/my-way-or-the-highway.html

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