Brand Builders

Auteur(s): Matt Lady Tom Brown & Richie Mashiko
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  • Résumé

  • Each week Tom and Matt will have a catchup and open forum discussion about how our brands & careers are going, what is on our minds, and what we are struggling with lately in hopes to show the ups AND the downs of building a DTC brand.
    © 2024 Matt Lady, Tom Brown, & Richie Mashiko
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • 019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days

    019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days
    Dec 5 2022

    In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.


    👑Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    📸 Instagram: https://www.instagram.com/mrmattlady/
    🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎵 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

    *

    📹 Watch this episode on YouTube
    https://youtu.be/54SMajDoTDw

    💜 Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟢 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160
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    43 min
  • 018: 3 Things We SHOULD'VE Done as 6 Figure Ecommerce Marketers

    018: 3 Things We SHOULD'VE Done as 6 Figure Ecommerce Marketers
    Nov 14 2022

    In this episode, Matt and Richie discuss missed opportunities, potential growth options and how they could have handled older marketing events in the past. They dive into Richie’s plans for 2023 Q1, his customer service systems and the possibility of Birdie having a podcast. Matt also asks Richie about Birdie’s Black Friday strategy, Amazon FBA revenue and their holiday ad spend plus what to do with your evergreen ads during that time. They finish off by going over SUPER underrated apps for your Shopify store such as Recart SMS, Retention.com, Slippy.io and much more.

    👑Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    📸 Instagram: https://www.instagram.com/mrmattlady/
    🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎵 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    *

    📹 Watch this episode on YouTube
    https://youtu.be/a286-BB0buE

    💜 Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟢 Leave a rating on Spotify
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    1 h
  • 017: The Secret to Why Your Ads are TERRIBLE & 38+ Ways to FIX THEM

    017: The Secret to Why Your Ads are TERRIBLE & 38+ Ways to FIX THEM
    Nov 7 2022

    In this episode, Matt and Richie discuss Black Friday being around the corner and annual plans for 2023. Matt goes into his annual goals for StumpTown Mattress for 2023, how he plans to spend his marketing budget, his email marketing strategy and secret strategies for increasing customer relationships and engagements using Bonjoro. Matt also goes into more strategies using multiple Shopify apps, methods for partnerships/referrals and possibly having StumpTown Mattress dive into Amazon FBA.


    👑Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    📸 Instagram: https://www.instagram.com/mrmattlady/
    🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎵 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    *

    📹 Watch this episode on YouTube
    https://youtu.be/54SMajDoTDw

    💜 Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟢 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160
    Voir plus Voir moins
    55 min

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