In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that’s redefining how brands and agencies operate. From mergers and acquisitions to the growing role of influencers, Brian breaks down what’s driving the future of marketing and what CMOs need to know to stay ahead.

One of the most significant shifts is how brands and agencies are integrating AI into their strategies. While AI enhances personalization and efficiency in advertising, the challenge remains: How do brands maintain creativity and human connection? Some agencies are deploying AI at scale to drive hyper-personalization, while others are experimenting with AI-generated content in groundbreaking ways. But at its core, AI can’t replicate human emotion—making it critical for brands to balance automation with authenticity. Another game changer? Virtual production. More brands are investing in high-quality content creation without the limitations of traditional filming. Steve and Joe highlight how (add)ventures’ virtual production wall—the largest in New England—is a prime example of how brands can leverage cutting-edge technology to produce immersive, dynamic campaigns more efficiently.

Beyond technology, Brian discusses how industry shifts are reshaping agency-client relationships and how CMOs can navigate an evolving marketing landscape. More brands are shifting toward flexible creative rosters instead of relying on a single agency. The way companies connect with audiences is changing fast, and building strong relationships and staying informed on industry trends has never been more essential.

This episode provides a look at the forces shaping marketing in 2025 and offers valuable insights for brands navigating a complex and fast-moving landscape.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that tap into our emotions and resonate long after the final whistle.

Shelle dives into how social media has transformed the Super Bowl advertising landscape. Platforms like X and Instagram let brands engage directly with fans as their ads air, creating real-time buzz—or backlash. It’s no longer about the ad itself, but about the conversation that it sparks online and in living rooms around the world. And with stakes this high, at $7 million-plus per 30-second spot, every moment matters.

The conversation also highlights the strategy of releasing teasers before the game, a move that can generate early buzz but risks taking away the joy of seeing an ad for the first time during the event. Whether you are in it for the commercials, the halftime show, or the game itself, this episode will have you thinking about Super Bowl ads in a whole new light.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability.

Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the company has transformed the way consumers view healthy beverages. Andy pulls back the curtain on the brand’s innovative approach to design and storytelling, showing how they’ve turned a simple product into an emblem of rebellion and fun. From their iconic aluminum cans that look more like craft beer than spring water to their hilarious, no-holds-barred ads, Liquid Death proves that hydration can have an edge.

But it’s not just about shock value—it’s about making a real difference. At the core of Liquid Death’s identity is a mission to challenge industry norms, particularly through their crusade against plastic waste. The brand’s “Death to Plastic” campaign champions the use of recyclable aluminum cans, setting a new standard for sustainability in the beverage industry. Their bold stance hasn’t just inspired consumers; it’s forcing the big players to rethink their environmental strategies.

The conversation highlights the balance Liquid Death strikes between humor, creativity and purpose. From viral comedy sketches to their fearless approach to branding, the company continuously challenges traditional marketing rules while staying true to its mission.

Curious about the inspiration behind their viral campaigns, or what it takes to build a brand that’s both impactful and wildly entertaining? Don’t miss this conversation that’s equal parts insightful and thought-provoking.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration.

Jerry Weinstein, with a nearly 60-year career in baseball, shares how mentorship is rooted in adaptability, respect and a shared love for the game. Reflecting on his time mentoring Kayla, Jerry emphasizes the importance of treating everyone equally, valuing diverse perspectives and staying committed to learning. Kayla, in turn, credits Jerry’s guidance for helping her navigate the challenges of being a trailblazing female coach in a traditionally male-dominated field.

Together, they discuss the evolution of baseball, from the integration of analytics to blending old-school wisdom with modern techniques. Jerry’s philosophy, “Information is king,” emphasizes the power of data in empowering players while preserving the human connection essential to effective mentorship.

This episode reveals that mentorship is more than guidance—it’s a shared journey of growth, passion and purpose. Whether on the baseball field or in the boardroom, shared goals and a commitment to excellence can create a lasting impact. For more insights, check out Kayla’s earlier episode, "The World Series of Branding."

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts.

Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% of all podcasts worldwide according to Listen Notes. With over 600,000 social media impressions, the podcast has cultivated an engaged and enthusiastic audience. Notably, Brand Slam once claimed the #1 spot in marketing podcasts on Apple Podcasts in Argentina and broke into the top 100 in the U.S. Marketing category.

The podcast’s success lies in the authentic storytelling and exceptional network of guests who share their journeys in business, marketing and sports. From its standout debut featuring Devin McCourty to marquee episodes with guests like Kali Reis, James White and Helena Foulkes, Brand Slam delivers fresh perspectives on leadership, success and strategy.

One unforgettable highlight was Dan Hurley’s episode—just two weeks after leading UCONN to its second consecutive NCAA championship. Kathryn Tappen joined post-Olympics to explore the intersection of sports, branding and storytelling. And Tory Pachis from Amica Mutual Insurance demonstrated how bold moves can modernize and grow even the most established brands.

What sets Brand Slam apart is its commitment to authentic engagement and actionable insights. Rooted in Steve Rosa’s vision of resilience and purpose, the podcast is about more than stories —it’s about creating real connections that inspire and resonate. Each guest brings unique insights, offering thoughtful and authentic narratives that enrich the audience's understanding and resonate with listeners at every level.

Episode 29 celebrates a year of wins and offers a preview of what’s ahead. As we look to the future, Brand Slam remains committed to exploring new territories, sharing game-changing insights, and delivering timely, impactful discussions that uplift and educate. At its core, Brand Slam is about sharing stories that spark creativity, imparting insights to solve problems and inspiring our audience. As Rosa often says, “Doing well begins by doing good.” Here’s to the next chapter of connecting and celebrating victories.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 28 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit down with Tory Pachis, Senior Vice President of Marketing at Amica Mutual Insurance, for an inspiring conversation about branding, community, and connection. Tory shares how Amica's innovative marketing strategies set the company apart in the competitive world of insurance, with a particular focus on their dynamic partnership with the Boston Celtics as the team’s jersey patch sponsor and their naming rights to the Amica Mutual Pavilion, a cornerstone of Providence, RI.

This episode dives into how Amica has embraced sports marketing to elevate its brand, harnessing the universal appeal of sports to connect with audiences in meaningful ways. By blending local engagement with authentic storytelling, Amica creates a brand identity that feels deeply personal and rooted in shared experiences.

Tory and Steve discuss Amica’s emphasis on empathy and human connection—values that resonate not just in their advertising but throughout the entire organization. As a mutual company, Amica prioritizes customer relationships and long-term loyalty, weaving a genuine sense of care into everything they do. Whether through community initiatives or thoughtful partnerships, the company demonstrates how a focus on core values can build trust and foster lasting brand commitment.

Listeners will gain valuable insights into the powerful intersection of sports marketing and corporate identity. Tory’s personal anecdotes of community involvement add dimension to the conversation, showcasing how Amica’s regional focus on New England strengthens its ties to local communities while reinforcing its position as a customer-first, community-driven insurer.

In keeping with (add)ventures’ commitment to giving back, this episode includes a donation from our (add)love charitable-giving program to Foster Forward, a nonprofit dedicated to empowering lives touched by foster care–a cause deeply important to Tory who serves on its board.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 27 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata engage in a compelling conversation with Dr. Chris Nowinski, co-founder of the Concussion Legacy Foundation, about the critical issue of brain injuries in sports. This episode provides insightful exploration into the world of athletic safety, focusing on the impact of concussions and Chronic Traumatic Encephalopathy (CTE).

Dr. Nowinski shares his journey from being a former Harvard football player and WWE wrestler to becoming a leading brain health advocate. His personal battle with career-ending concussions fuels his work at the Concussion Legacy Foundation, where he aims to advance research, promote safer sports and support affected individuals and families.

Throughout the episode, Dr. Nowinski stresses the importance of awareness regarding repeated head impacts and advocates for systemic changes in youth sports. He challenges early specialization and prolonged contact exposure, suggesting reforms like delaying contact sports and prioritizing informed consent. Additionally, he addresses the responsibilities of major sports organizations, emphasizing the need for transparency and health-focused reforms in ongoing dialogues with the NFL and NHL.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 26 of the Brand Slam Podcast, co-host Steve Rosa and (add)ventures President Mary Sadlier explore the impactful world of corporate social responsibility (CSR), featuring insights from Joanne Dwyer, vice president of Corporate Communications and CSR at PetSmart. This episode sheds light on the strategic significance CSR plays in defining brand identity and cultivating consumer trust.

Joanne explains strategies for embedding CSR into PetSmart’s business framework, emphasizing the importance of making sustainable choices accessible for consumers. She highlights how PetSmart’s passionate workforce, fueled by a shared love of pets, drives initiatives that differentiate the company in a competitive market. This shared passion helps to create a deep bond between employees and customers, strengthening the community around the brand.

Reflecting on her previous experience, Joanne provides insights from the bold corporate decision to eliminate tobacco products at CVS Health. The initiative underscores the impact of aligning actions with core values.

Focusing on how shared passions and CSR combine to strengthen brand-consumer relationships, Joanne shares key strategies for brands aiming to deepen their impact. The episode offers valuable insights into crafting and communicating CSR narratives that build authentic connections and foster consumer loyalty.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.