In this episode of 'Living the Small Business Life' podcast, Laura, Ben and Ben discuss the interconnectedness of branding and reputation for small businesses.
We explore personal experiences with branding, including how a recognisable brand can spark memories and influence customers' buying decisions. Drawing on our own (mis)adventures in coming up with branding for our businesses, we also look at the challenges faced in maintaining consistency across various platforms.
We also chat about how Google reviews can affect business reputation and the necessity for businesses to manage online perceptions. How does your branding help (or hinder?) in recruitment, how does customer feedback shapes business strategy, and how can you leverage referrals and case studies?
00:00 Welcome to the Podcast
00:10 Understanding Branding and Reputation
01:28 The Role of Consistency in Branding
02:03 The Evolution of Business Logos
05:02 Branding in the Real World
07:56 The Importance of Professionalism
15:05 Consistency Across Platforms
18:33 Customer Feedback and Reputation
28:52 Handling Negative Reviews
30:27 Responding Professionally to Criticism
33:14 Dealing with Fake Reviews
35:33 Importance of Customer Referrals
36:30 Effective Use of Case Studies
39:47 Website Optimisation for Better Leads
42:58 Fun Branding Questions
49:23 Dream Collaborations
53:38 Conclusion and Call for Guests
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