Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business. Today, we're diving deep into the world of goal setting with our insightful guest, Ken Williams. Ken is not just a life coach; he's a pioneer in revolutionizing how we perceive and set our objectives. As the author of "Stupid Goals Blueprint: The Antidote to Toxic Smart Goals" and host of the Bad Boss Podcast, Ken brings a wealth of knowledge and a fresh perspective.

We've all been taught to adhere to the SMART goals paradigm—specific, measurable, attainable, realistic, and time-bound. But in this episode, Ken invites us to rethink this standardized approach. He introduces the STUPID goals framework, which stands for Stretch, Tangible, Unshakable, Possible, Inspiring, and Developmental. Unlike traditional SMART goals, Ken's approach pushes boundaries and focuses on continuous personal development rather than simply checking off a to-do list.

Join us as we explore how shifting your mindset to STUPID goals can lead to more genuine and substantial achievements in both your personal and professional life. With Ken’s blueprint, you’ll learn how to set goals that are not only more aligned with your deepest desires but also lead you toward long-term growth and satisfaction. Whether you're looking to lose weight, launch a new career, or even entertain political ambitions, this episode equips you with the tools to confidently pursue and achieve your dreams. Let's dive in and uncover how to transform your approach to goal setting!

Keywords: business goals, smart goals, specific goals, measurable goals, attainable goals, realistic goals, time-bound goals, life coach, Ken Williams, Stupid Goals Blueprint, anti-planner, toxic smart goals, Bad Boss podcast, personal development, goal setting, career improvement, business improvement, accountability, New York Times bestseller, private pilot's license, aircraft simulator, upper body strength, endurance, push-ups, physical health, self-commitment, mental hurdles, goal mapping

About my guest:

Ken Williams embarked on his journey of goal setting as far back as the 1980s, driven by the influence of his father who emphasized the importance of setting SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. This wisdom, imparted in his formative years, became foundational for Ken as he navigated his aspirations. By 1982, SMART goals had evolved into a response to vague business objectives, becoming the gold standard in achieving clarity and specificity. Throughout his career, Ken applied these principles effectively, attaining significant milestones such as obtaining his MBA. His story underscores a lifelong commitment to strategic goal-setting, a practice rooted in familial advice and honed through practical application.

Connect with Ken on his website⁠ at https://kenwilliamscoaching.com⁠, and don't forget to download his blueprint at ⁠kenwilliamscoaching.com/stupid⁠