• Breaking into Big Pharma: Lessons in Enterprise SaaS from Rani Powers

  • Dec 19 2024
  • Durée: 14 min
  • Podcast

Breaking into Big Pharma: Lessons in Enterprise SaaS from Rani Powers

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  • Résumé

  • What does it take to break into one of the most challenging markets for SaaS founders—Big Pharma? In this episode of SaaS Founder Stories, David Brennan talks with Dr. Rani Powers, founder of Pluto Bio, about her journey navigating the complexities of selling enterprise software to pharmaceutical giants.

    Rani shares how she tackled these challenges head-on by:

    • Mastering compliance early to remove friction from enterprise deals.
    • Learning to pinpoint the right stakeholders in large, complex organizations.
    • Building relationships that turned small biotech clients into bridges to Big Pharma.

    If you’re a SaaS founder aiming to scale into enterprise markets, this episode is packed with insights on strategy, persistence, and adapting your approach to fit your audience.
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