Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes to create a loyal, engaged, social and successful global brand movement from the ground up. You’ll discover the key elements on how to build a strong, united and collaborative community filled with tons of momentum and growth. Then, you will gain enlightenment about why there is an increasing need for high quality online content and interactive event formats in order to foster broader access to capital for women and the growth of women-led businesses, and how that need is being filled. Be ready to find out how to successfully find supporters, sponsors, speakers and participants to fuel a powerful movement and successful summits. We’ll finish off the conversation with incredible advice to young women and girls around the world on how to be successful.
