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In this episode, we welcome Rosie Amlani, the CEO of ColdChase, to discuss the multifaceted applications of asset tracking, IoT, and connectivity solutions provided by her company. Rosie explains the integrations and custom solutions offered by ColdChase's sub-brands: AssetChase and PaXChase. She delves into the origins and progress of the ColdChase platform, focusing initially on cold chain logistics during the COVID-19 pandemic and expanding to other sectors such as food safety and airport operations. Rosie highlights the importance of simulation in product development from her engineering background and the rigorous testing required for regulatory compliance. We explore how ColdChase leverages connectivity solutions like Soracom to ensure global coverage and robust data transmission, providing a comprehensive and reliable customer experience. The episode also touches on the challenges of technical sales and the importance of understanding customer needs in delivering tailored IoT solutions.

00:00 Introduction to Rosie Amlani and ColdChase

01:43 Origins of ColdChase: Cold Chain Solutions

02:49 Customizing Sensor Solutions

04:54 From Manufacturing to In-House Product Development

06:02 Importance of Simulation in Product Development

08:14 Understanding the Customer and User

12:24 Regulatory Compliance and Business Optimization

16:54 Environmental Considerations and Connectivity Challenges

20:59 Early Tests with Other Carriers

21:30 Testing Connectivity Across Borders

24:16 How ColdChase is Getting it Right: Connectivity as a Customer Experience

25:52 Customer Story

27:25 Importance of Asset Tracking

30:32 Challenges in the Food Industry

39:21 Security and Data Encryption

40:22 Final Thoughts and Contact Information

43:50 Closing