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In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson interviews Brandon Satrom, Senior Vice President of Product and Experience at Blues Inc. They delve into the challenges and innovations in IoT connectivity, discussing Blues Inc.'s unique approach to creating flexible and efficient solutions for connecting products. The conversation covers topics like blended networking, the importance of developer-focused communities, and the significant advantages of modular hardware design. Recorded at Soracom Discovery 2024 in Tokyo, Brandon shares insightful reactions to the event and explains how Blues Inc. is simplifying IoT deployment for engineers and product builders.

00:00 PODCAST: Interview with Blues Inc
00:27 Introduction to Today's Topic
00:39 First Impressions of Soracom Discovery 2024
02:24 Understanding Blues Inc.'s Unique Approach
05:00 Challenges in IoT and Connectivity Solutions
05:48 The Concept of One-Way and Two-Way Door Decisions
09:58 Blues Inc.'s Hardware and Firmware Innovations
17:21 Blended Networks: Cellular and Satellite Integration
18:01 The Future of Satellite Connectivity
32:07 Advice for Newcomers in IoT
37:03 Closing Thoughts and Developer Community
37:49 What is Soracom to You?