Peiman Raf and his co-founders launched Madhappy in 2017 and are on a mission to make the world a more optimistic place. Peiman and the rest of the team behind Madhappy strive to create an authentic voice for raising awareness and providing resources around mental health.

Those that engage with the brand are welcomed with an environment stocked full of mental health panels, meditations, and talks. Their bold and colorful designs not only offer aesthetic flair but also create and encourage mental health conversations. In addition, the brand holds large-scale events and product releases with the proceeds going to charity, and it runs a blog called The Local Optimist that offers a spectrum of mental health resources and carefully crafted content and experiences such as interviews and editorial content.

Born in Italy, Peiman moved to the U.S. at a young age. In 2016, he graduated from the University of Michigan with a Bachelor of Business Administration degree. In this episode, he and Sam dig into the importance of shifting perspectives on mental health and what we can look forward to for the brand’s future. Peiman also talks about the contributions of the co-founders to the company, working with family and friends, the inspiration behind Madhappy, creating additional avenues for mental health, the brand’s audience growing into a community, and the launch of his mental health podcast.

Follow Peiman on Instagram via www.instagram.com/peimanraf

Follow Madhappy on Instagram via www.instagram.com/madhappy

Stay up to date with The Local Optimist at www.localoptimist.com

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