• Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

  • Mar 4 2025
  • Durée: 46 min
  • Podcast

Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • Take a peek into the world of global brand management with Monica Skipper, who spent 20 years at FedEx in various brand leadership roles⁠⁠. Monica shares her wealth of experience and offers valuable insights on:

    • The evolution of brand management at FedEx, from a logo-centric approach to a comprehensive business strategy⁠
    • Challenges and successes in maintaining brand consistency across a large, global organization⁠
    • The importance of data-driven brand strategies and how FedEx leveraged customer insights⁠
    • Navigating complex brand architecture decisions, including the integration of acquisitions⁠
    • The role of leadership support in successful brand initiatives⁠
    • Balancing global brand consistency with local market needs⁠
    • The transition from brand policing to brand enablement⁠

    ⁠​

    This episode provides a rare glimpse into the inner workings of brand management at one of the world's most recognizable companies.


    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
    Voir plus Voir moins
Voir plus Voir moins

Ce que les auditeurs disent de Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.