Yi Lin Pei is a Product Marketing Coach and Advisor and the Founder of Courageous Careers.

In this conversation, Yi Lin shares her journey from being a civil engineer to becoming an entrepreneur in the field of career coaching and product marketing. She discusses the pivotal moments that led her to start her own business, including how she turned a side-business into a full-time business, the importance of understanding client needs and how that translates into your service offerings and the power of referrals in growing her business.

Yi Lin also shares some of the lessons of her journey, including the importance of trusting your own gut, aligning your business to your personal values, as well as how she has made pivots in her business, and the lessons she’s learned from those pivots so far.

• Website: https://www.courageous-careers.com/
• LinkedIn: https://www.linkedin.com/in/yilinpei/

Justin Reinert is a Facilitator, Author, and Podcast Host with over 20 years of experience in talent development. In this episode of The Business Breakdown, Justin shares his journey from working in corporate talent roles at companies like Oracle and HSBC to launching his own business. He discusses the challenges of finding a niche, the evolution of his work in executive coaching and leadership development, and how he’s helping startups scale their talent strategies. Al and Justin also explore the importance of structured goal-setting and navigating entrepreneurship with intention.

• 
  
• Website: www.performanceacceleratedlearning.com
• LinkedIn: www.linkedin.com/in/justinreinert
• Creating Belonging Book: https://amzn.to/3YWeqDa

In this episode of The Business Breakdown, we chat with Melody Wilding—executive coach, keynote speaker, and author—to discuss her entrepreneurial journey. From starting as a therapist to building a thriving coaching business, Melody shares how she found her niche with “Sensitive Strivers,” developed scalable offerings, and transitioned from one-on-one coaching to group programs and courses. We dive into her approach to business diversification, the power of pattern recognition, and how she balances impact with sustainability

• Melody’s Book: https://managingup.com
• Melody’s LinkedIn: https://linkedin.com/in/melodywilding