Business Of Therapy

Auteur(s): Kelly McKenna Therapist & Business Coach
  • Résumé

  • Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!
    Copyright 2025 Kelly McKenna, Therapist & Business Coach
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Épisodes
  • Stop Worrying About These 10 things on Instagram (and what to focus on instead)
    Jan 8 2025

    To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram.

    I get sooo many questions about these topics, and frankly, they are NOT important.


    They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to.


    It’s time to leave this stuff behind in 2024. Instead, let’s focus on what IS going to bring you bigger and better results!


    In this episode, I cover:

    • The timing of your Instagram posts
    • Getting stuck on creating the ‘perfect’ pieces of content
    • Using hashtags in your posts
    • Creating reel cover photos
    • Meaningless engagement on Instagram vs. building an actual community there
    • What really matters when it comes to your background for photos & videos
    • Showing MORE of you & your face on Instagram
    • Talking more in your reels so people get to hear your voice
    • Letting go of your fear of saying the ‘wrong’ thing


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram

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    33 min
  • BTS From $45/session to $1 Mil/Year
    Jan 1 2025

    To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can now say that 2024 was my first 7-figure year in business!!

    I can’t wait to give you more of a behind the scenes look once I have all of my final numbers. In the meantime, enjoy this value-packed episode that will show you what’s REALLY possible + inspires you to dream bigger!


    In today’s episode, I’m giving you a BTS look at how I went from making $45/session, to $1 million/year as a therapist.


    My best advice for you is to take some time, and reflect on what you want your private practice and work/life balance to look like - it doesn’t have to look like what every other therapist out there is doing.


    You absolutely CAN have a sustainable business that you love (and also makes you a sh*t ton of money), regardless of what anyone else tells you. I believe in you, and what you have to offer; I hope this episode encourages you to take action, and bet on yourself!


    In this episode, I cover:

    • Where my career path started in 2014 + what ultimately led me back to therapy and starting my own private practice
    • My decision to go ‘all in’ with my business and step away from my safe, 6-figure career
    • Realizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever
    • How learning marketing impacted my business growth + the power that comes from betting on yourself and your dreams
    • What it’s been like for me to hustle & build my business + ‘scaling back’ in my therapy practice
    • Getting crystal clear on what you want your therapy practice to look like


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
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    32 min
  • My Tough Decision to See Less Therapy Clients
    Dec 25 2024

    In honor of Christmas, today’s episode is going to be one of my MOST popular that aired a few months ago!

    This time of year is the perfect time to sit down and reflect on what went well, and what you want to improve upon for the coming year. I’ve found that being intentional and giving myself permission to do things differently is super important.


    This has allowed me to create a business that is both enjoyable AND sustainable, which leads me to today’s topic!


    One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low, which has led people to ask me WHY that is.


    Well...that’s because I made the tough decision to see less therapy clients.


    You may be thinking ‘why the heck would you do that?!”, or questioning if it’s possible for YOU to make 6 figures seeing 1-1 therapy clients.


    I knew I wanted to dedicate an entire episode to this topic and talk more in depth about WHY I decided to see less therapy clients. Quite a bit has changed for me along the way, so let’s get into it!


    In this episode, I cover:

    • My first year in private practice with ONLY1-1 therapy clients
    • What happened when my Instagram really took off
    • My major business growth in 2022 + what needed to change in 2023
    • Why I intentionally chose to see less 1-1 therapy clients in 2023 and what this looked like
    • Why you MUST give yourself permission to do what’s best for you and your business


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    Voir plus Voir moins
    29 min

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