What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keeping you stuck?

We explore why traditional differentiators, like awards and sustainability credentials, often fail to make an impact. We also discuss the surprising ways architects unknowingly limit themselves and how their websites may be working against them. And, of course, we share stories—some frustrating, some eye-opening—about how architects are often perceived by outsiders.

If you're tired of competing on fees, struggling to attract the right clients, or feeling like just another name in the industry, this episode is for you.

• The real reason clients struggle to choose between architects—and it’s not what you think.
• The common mistake that makes your firm blend in, even when you think you’re standing out.
• Why some “ugly” websites convert better than beautifully designed ones.
• The perception problem architects don’t realize they have—until it’s too late.

► Transcription: https://otter.ai/u/SqxF7cICzNIoa8BGd53sflWF0gU?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

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For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

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Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why most firms are missing out on a crucial opportunity.

You’ll hear the fascinating backstory of how an ambitious development project led to an entirely new way of thinking about professional relationships. Ed also unpacks the mindset shift needed to go from chasing projects to creating an environment where opportunities naturally emerge. Plus, we explore the hidden power of referrals and why most professionals handle them the wrong way.

• The unconventional approach keeps top architects, developers, and consultants connected year-round.
• Why networking events fail—and what actually works to build lasting business relationships.
• The mistake most professionals make when trying to get referrals (and how to fix it).
• A simple but powerful shift that turns casual connections into high-trust collaborations.

To learn more about Ed, visit his:

Website: https://brickandwonder.com

LinkedIn: https://www.linkedin.com/in/ejgthompson/

► Transcription: https://otter.ai/u/HVhtEbcLLPYUILHykWjxn4b8y1g?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

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Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for unlocking greater success.

Ever wonder if the tools you use are helping or hurting your business? Or why do some firms thrive while others struggle to grow? Enoch and Rion delve into common mistakes architects make and offer fresh perspectives that could change how you approach your practice. Whether you're just starting out or looking to refine your strategies, this episode is packed with thought-provoking ideas.

• The surprising way architects may unknowingly sabotage their business growth.
• A simple, often-overlooked strategy that can win you more work right now.
• Why relying on traditional solutions might be holding you back.
• A new perspective on balancing creativity and profitability.

► Transcription: https://otter.ai/u/KuL84GPuTt5clHewkOcWXH35AiI?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!