Business of Story

Auteur(s): Park Howell Brand Story Strategist
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  • Résumé

  • The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
    Park&Co Marketing Communications, Inc. All rights reserved, 2016.
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Marketing et ventes Réussite personnelle Économie
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Épisodes
  • #501: Fixing the Misery of Board Meetings With Engaging Storytelling

    #501: Fixing the Misery of Board Meetings With Engaging Storytelling
    Feb 3 2025

    Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

    #StoryOn!

    ≈Park
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    48 min
  • #500: How to Refine Your Brand Story Strategy in Minutes not Months to Rocket Your Revenue

    #500: How to Refine Your Brand Story Strategy in Minutes not Months to Rocket Your Revenue
    Jan 27 2025

    Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

    #StoryOn!

    ≈Park
    Voir plus Voir moins
    49 min
  • #499: How to Create an Enduring Business Based on Your Timeless Brand Story

    #499: How to Create an Enduring Business Based on Your Timeless Brand Story
    Jan 20 2025

    André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

    #StoryOn!

    ≈Park
    Voir plus Voir moins
    55 min

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