Épisodes

  • 03 CAS Culture: Stop Looking For A Culture Fit

    03 CAS Culture: Stop Looking For A Culture Fit
    Jul 1 2024

    Today we talk about CAS recruitment, culture, and 3 tactical ways to personalize the mission, vision, and values of your firm to your CAS team.
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    5 min
  • 02 CAS Marketing: Value Proposition

    02 CAS Marketing: Value Proposition
    Jun 28 2024

    Today we talk about why your CAS value proposition is not 'quality service'. We dive into how to think about and construct a value proposition for CAS.
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    4 min
  • 01 CAS Sales: You're Not The Hero

    01 CAS Sales: You're Not The Hero
    Jun 27 2024

    Today we talk about sales messaging and one way to frame your CAS offering to prospective clients.

    References:

    The Customer is the Hero
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    4 min