In the first episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Caleb Simpson. Caleb is widely recognized as the 'apartment guy' with over 13M followers across TikTok, Instagram, and YouTube. Caleb shares insights from his journey from a tennis trainer to a viral content creator, discussing the nuances of working with brands, leveraging different platforms, and the importance of maintaining authenticity.
The episode also covers trending news such as TikTok's ban, Instagram and Substack’s incentive programs for creators, and the role of podcasts and democratized media in the recent 2024 elections.
00:00 Introduction
00:42 Special Guest: Caleb Simpson
02:31 Substack & Instagram Creator Incentives
09:47 Podcasts & The 2024 Election
15:39 Caleb’s Journey to Internet Stardom
27:23 Brand Partnerships & Content Strategy
35:10 Knowing When to Pivot
37:49 Monetizing Content
40:09 The Art of Short-Form Video Editing
45:17 Balancing Creativity & Branding
46:33 Growth Strategies & Viral Content
54:38 Hot Takes & Final Thoughts
