Épisodes

  • RevOps in Tough Times: Driving Growth When Budgets Shrink
    Feb 19 2025

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    Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth.

    In this episode of Call It Revops, we explore how great RevOps teams can navigate higher budgets in tough times. We explore practical strategies to keep revenue operations thriving even when budgets are tight.

    Tune in as we break down real-world tactics, share actionable insights, and help you navigate economic uncertainty with confidence.

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    22 min
  • Revenue Forecasting Myths Busted: Why Your Numbers Might Lie
    Feb 3 2025

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    Think your revenue forecast is rock-solid? Think again!

    In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you.

    Join us as we explore:

    ✅ Why historical data isn’t always a reliable predictor of future success
    ✅ The hidden biases and blind spots in traditional forecasting methods
    ✅ The risks of over-relying on AI and forecasting tools without human insight
    ✅ Proven strategies to improve forecast accuracy with leading indicators and scenario planning

    Whether you're in sales, marketing, or operations, mastering revenue forecasting is key to making smarter business decisions. Tune in now and learn how to turn your forecasts from flawed to foolproof.

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    20 min
  • Wrestling With Profits: Why Marketing Isn't Just a Profit Center
    Jan 24 2025

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    In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies.

    Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestling days, Devin shares insights on balancing audience engagement with business objectives and reveals why performance-driven industries offer valuable lessons for marketers.

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    31 min
  • Is MarketingOps Marketing? Not Really...
    Jan 17 2025

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    In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes.

    Whether you're a marketer, an ops pro, or just curious about the future of marketing, this conversation is a must-listen!

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    17 min
  • How To Become a Good, no, Great RevOps Leader
    Dec 20 2024

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    In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decision-making, they explore actionable steps to elevate your leadership in Revenue Operations. Whether you’re just stepping into a RevOps role or looking to level up your game, this episode offers valuable insights, practical tips, and a dose of inspiration. Don’t miss this engaging conversation packed with advice to help you become the RevOps leader your team and organization need.

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    32 min
  • Unlocking Revenue Analytics w/ Kelsey White
    Dec 6 2024

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    When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks.

    These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots.

    What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader cares deeply about—an enormous challenge.

    In this episode of Call it RevOps with Raja Walia and Kelsey White, we look into how true, long-term growth and scalability efforts demand more!

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    28 min
  • RevOps: Trending Topic, Or Not?
    Nov 18 2024

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    Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue operations fell into a very specific category, that is ironically very broad.

    In this episode, we look at the realities of what makes RevOps a trend but also the staying power behind the strategy that drives it.

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    22 min
  • The Flagrant Lie Of 'The Art Of the Possible'
    Nov 4 2024

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    It's a bird! It's a plane! Wait, no... It's a pie?

    In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of "The Art of the Possible", sold as a pie in the sky, and challenge its validity within revenue operations. While many tout this idea as a versatile framework for innovation and growth, we explore why it might be a flagrant lie when applied to real-world scenarios.

    Tune in to discover how to redefine "possible" in a way that aligns with true revenue growth and sustainable success!

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    28 min