Discipline Kicks In When Motivation Runs Out Pt 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire.

You all probably follow some sport on some level and the top players in the world who do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the world. Why do basketball players have to do 100 free throws before a game, and they won't stop until they hit at least 50 in a row? Why are they practicing layups? Why is a baseball player, why batting practice? What do you need that for? If you're a golfer, why are you taking all those extra swings at the driving range? What do you need them for? You're already great.

They're instilling that level of discipline, and along the way of coming into a tournament, coming into a game or a match, they're looking for anything that'll give them that emotional edge. Discipline instills that mechanical repetition, predictable, consistent activity, and then you add on inspiration and motivation for the mental part.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Discipline Kicks In When Motivation Runs Out

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I'm sure you've heard the statistic by now.

95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these great ideas, we're inspired. Inspiration's a spark.

Inspiration is a daily dose. It's not what carries you through. My son quotes, and I'll paraphrase, my son quotes a line that he hears in the military a lot.

He's in the Army, he's in his seventh year, and he'll be retiring this year. And whenever the topic of motivation or inspiration comes up, he'll say, when motivation or inspiration is of no avail, discipline will prevail. I always thought that's a really good line.

He said, Dad, I don't care how motivated you are, how inspired you are, I don't know anybody that's looking forward to getting up at 5.30 in the morning so they can go on a 12-mile ruck with 100 pounds on my back in either 100-degree weather or pouring rain, and he was in Alaska, or 40 below. I don't know too many guys in the bunks that get up and are really excited about that. So when we don't have the inspiration, we don't have the motivation, you know what works day in, day out, every day, discipline.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Service provider, what, in addition to giving the money back, take 50% of the contract, whatever they paid you and agree to pay them that so they could put it towards a new supplier or a new coach or a new consultant because you wasted their time.

If you were in a hotel and you have a bad night or restaurant and a bad meal, don't give them all their money back and then give them enough money to go to your competitor. That's a risk reversal. Okay.

So it's not just, Oh, it's free. Well, that's convenient for you, the provider, like, Oh, just give them their money back. Let's get the hell out of here.

We're never going to get that one. Right. And it shows.

So we live in the world of risk reversal. So just be aware of that. Consumers are smart, right? And they can sniff this stuff out.

But if you're willing to do a risk reversal, you know, again, people will say, wow. Right. I can't believe you're willing to agree to that.

So yeah. To do what? Software. Is everyone hearing this question? Cause this is the perfect question.

Keep going. Okay. Yeah.

I'm just curious. What kind of software do you have? It's an all in one software to help businesses find digital margins. Okay.

So it's a digital. Okay. Got it.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

During Winter, Your Customers Will Pay More

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by getting on podcasts and being a panelist, being an influencer.

Everyone can have their own TV show now, be an author, but you need to be an authority. And with AI right now, you can write a book during lunch, basically, right? So it doesn't take all that long for you to put out a book, should all have one, you know, there's a number of people in here that can help you with that, but AI will help you build a book pretty quickly. Make sure you have authority pieces.

You don't write articles anymore, you have a newsletter, right? You know, you don't put out little pamphlets, you go through Amazon and they're eBooks now, right? But build your authority, right? Also, one of the ways to prove, going quickly for time, are we doing okay? Any questions so far? Okay, all right. So we live in a world where consumers can sniff out whether you are being convenient or committed. And what I could tell you is, by and large, most of you, whatever guarantee you have right now for your clients, it sucks and it screams convenience.

Oh, it doesn't work out, I'll just give you your money back.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Companies Will Align with You Based on your Why

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace.

So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your customers will pay more for your product or service if they believe you're an expert.

And it's not because they have more money, it's because there's higher risk now and they wanna trust the person or company that they believe can get them there one time, right? And is willing to either get behind it, is fully committed and they believe will solve the problem or get the project done. They only have one chance with their money, so they'd rather pay a little bit more to guarantee the result as opposed to taking the chance.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

For the Next 5 Years Win on The How

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example.

Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the taxi company now, right? Have you gotten into an Uber and then asked them what their core values are? Or I'll only get in the car if you tell me your why.

You could give a crap about their why. You just think it's really cool, like, check it out, look what I could do, right? You don't care about like, you know, what are they, something like 70% of all relationships now start on a dating app. Are you checking out their core values and guiding principles before you go on a dating app? Yeah, right.

You're swiping. What is it? Swipe right if I like? Which way do you swipe if you like? Look at you all pretending like you don't know. All right, never mind.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Who You Say No To Matters as Much as Who You Say Yes To Pt: 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Low performers, who complains about not being accountable.

Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries.

One of the advantages of that is we see trends before they come here and we also, for our other than US clients, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Who You Say No To Matters as Much as Who You Say Yes To

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go.

Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers.

Low performers don't like high performers. Don't put them in the same room. You can find all the research.

You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer.

Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people.

By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning.

Accountability only hurts when you're not meeting your goals.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.