Exit or Evolution—You Need a Plan-Part 2

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

You're gonna say, you're gonna say, all you're gonna say is, "There's a seat for every one of you on the bus." And over your head on this, over this shoulder is going to be today's organizational chart with all the names in it, and tomorrow's, or your five or ten-year plan, or whatever. And, for example, the job you're in right now you won't be in that in five years. Alright, so if you're a CEO now, you might be a Chairman of the Board then. So, in the future org. Chart you're gonna write CEO, question mark. So you'll be here, your team is there, that's all you'll have to say. They will get the fact that there's an opportunity to grow within the company. All you gotta do. "There's a seat for every one of you on the bus."

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Exit or Evolution—You Need a Plan - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

An exit strategy. As a matter of fact, when I first started my business, my landscaping company, very community-based, very local, I never left 30-50 miles of radius around my house. And I used to do snow removal as well, and that's Latin for, you never get to take a vacation, 'cause you never know when it's gonna snow. Right? So, I could never go anywhere, it's very very local. But, since then, since I started coaching and speaking, I have now spoken in 68 countries. And what I have found is that in every country I've gone to, no matter what the translation for the word is, every employee of a company has the same word for exit strategy. You know what that word is? I'll give you a hint, it starts with the letter 'R' and it rhymes with detirement. Right? Retirement. Okay? So, this, what I highly recommend is that you, is that you create your exit or evolution plan and share it with your team.

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Why People Must Feel Safe Before They Act

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Let's talk a little bit about how we can influence another person. Because at the end of the day, we're gonna go from potential to performance. But the idea here is that you will be influential to another person, alright? Now building rapport and ultimately influencing something, somebody, it's a bit of a self-fulfilling prophecy, that's a bit of an automatic reflex. In other words, wired into our central nervous system is a safety mechanism that tells us if are we in rapport with our surroundings or not. Are we safe in our surroundings or not? Okay, so if you want to influence another person to your point of view or influence them to so they take action in any way, you have to make them feel safe and the way that they do that is they have to decide if they like you, or not in the way that you're thinking like, you know, not like I like to spend time with that person. But on some level am I like that person? Do we have something in common? Right? So on some level, your audience has the feel that they are like you.

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Success Puts You in Uncharted Territory

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You know, one of the first things I learned as a coach was that there are two types of distress you're going to deal with a lot as a coach. And the number two type of distress is, I know what I want. I haven't gotten there yet and I'm not either. I'm not sure or lack of strategy, or I don't have the resources, or whatever the number one type of distress is, I've achieved my goals, I set out to achieve certain things. And I've done that now. And the question I'm asking myself is, now what? Or what's next? Right? You see in sports all the time, a team gets out to a big lead, and then they give it back, right? The team that's catching up always has a target to go after. But the team out in the lead never knows what to do with themselves. And they almost always pull back. And so it is happens in life and in business because I promise you this. There are people out there, most of the people out there that have achieved a fair amount of success in business. At some point, they've achieved more than they thought higher than they thought they would be like, Wow, I never thought it would get this big. I never thought it would go that fast. I never thought it'd be this successful. And then they're in uncharted territory, and they're standing outside their identity, their definition of themselves. Wait a minute, I'm just a small-town boy or a small-town girl. Now I'm in the big city. I must be an imposter shortly someone's going to expose me.

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Writing a Book Isn't About the Book

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Okay, so you write a book for three reasons, one of three reasons: I want to get rich, I want to get famous, or I want to get something off my chest, right. So most of the people I believe you're working with are trying to get rich or trying to get famous. Some might be writing something to get off their chest, but I suspect that's probably not the case. I want to get rich, meaning not just from the book, but I want to use this to catapult my next part of my career, or I want to be famous. I'm using it as a brand building opportunity. Is that fair to say that it probably falls in those two, three?

Yeah, I would agree.

Okay, so there you go. So they're likely not 100 years old, they're likely not over 70. What is their age group likely? I'll give you a hint. The average age of an entrepreneur is 42 years old.

I was just gonna say about 45.

There you go. So who are you really talking to? You're talking to that group right in their, in their 40s looking to, you know, start to grow their thought leadership, right? They've gone to their 20s and 30s. They've done all the hard work. And now they're looking to take advantage of that experience and wisdom and start to help others and scale and expand their business. So I might–now again, somebody at 60 years old comes to you and says I want to get something off my chest. God bless them, take them all day long. But if you nail that group who's trying to get rich, trying to get famous, you'll get the I want to get something off my chest.

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Stop Letting Your Heart Kill Your Sales

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the game we're in, we sell us as good as anyone, and we have to sell us, alright. Now-

Nobody does (unclear word follows)

Nobody does, right? However, I've learned a few things after certifying and helping 7,000 people like you launch their business, is you are heartless servants. You want to change the world, you want to help people, and you will work for free to help somebody else rather than make them uncomfortable by charging them. And before you tell me no, that's not me, right? It's all of us. So we need a system to be the bad cop. You need some bad cops in your life. You are the good cop. The good cop is the one who delivers on the content, who delivers on, right. So the bad cop sells, the good cop delivers. So you say, wait, does it have to be the bad cop? Your job is to magnify their emotion beyond their capacity to handle it. Yes, you are the bad cop.

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Consistency Beats Intensity in Growth

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Now, as a general rule of thumb, we say 90 minutes a day of business development. Whatever these five are to the best that you can, do 90 minutes a day. If you can't avoid it, try not to do more than that. Unless you're like, I'm at a networking event. It's eight hours long. Like when I'm at Board of Advisors, Ray and I are members of Board of Advisors in Minnesota, you know, it's an all-day event. So I'm, you know, networking more than 90 minutes those days, but then there are some days I don't do it, right. You know, if you stick to 90 days, it's not too much. It's enough that you stay consistent. Right? And so you could build 90 minutes a day, or 90 minutes into a day, reasonably. Reasonably. Now, you might say, Well, can I leverage that up to my team? Yes, you can. However, I would say don't yet. Until you nail your– you nail. Like you walk into a room and you're like, where are my bad four-quarter Johns? 1,2,3,4 I could tell by your dress how bad that quarter was. I know exactly what to ask this one. Like you walk into a home and you know that room.

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Urgency Starts With Knowing Their Pain

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What you do want to ask yourself is what keeps them up at night? Because if you're going to solve the problem of what keeps them up at night worrying, and what exists in their life or their business right now that makes calling you a necessity today, then you are really well dialed in to who your ideal client is, right? So you know, I live in the northeast, I live right near our ski resort. There's probably two weeks left of the ski season. Skiers know this. This is a problem for skiers. Skiers want to get that last couple runs in before the end of the year. So if you're a skier, what exists right now. It's a sunny day. I walked out today and like oh, you know, I feel like I missed the whole ski season. I'm a skier. I live near the ski resort. What do you think that company ought to be doing right now? Right. Trying to push that pain button, alright. Hey, two more weeks. That's it and the season's over. One last chance, come on out.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.