How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid Methods

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In this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility.

00:00 Welcome to the Market Your Message Show
00:43 Introduction to Chapter Six: Create Your Brand Logo
02:27 DIY Logo Design: Quick and Cost-Effective
04:34 Outsourcing Logo Design: Professional and Polished
06:22 Hybrid Logo Design: Best of Both Worlds
08:08 Evaluating and Finalizing Your Logo
09:33 Day Six Exercise: Create and Test Your Logos
11:12 Key Takeaways from Day Six

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