Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Jonathan Seitzer, a former Wall Street product manager who is stepping into the world of auto shop ownership. Jonathan shares his journey from discovering the podcast and automotive industry to the challenges of buying an established shop with no technical background. The conversation covers the realities of inheriting an existing staff, balancing necessary changes with preserving shop culture, and the daunting task of building a supportive work environment while facing industry-wide staffing and training hurdles.

00:00 "From Marines to Wall Street"

03:45 "Electric Vehicle Charging Stations"

07:15 "Journey Back to Mars"

12:44 Customer Reactions to Pricing Changes

14:16 "Challenges with Dutch Customers"

16:25 "Effective Marketing Strategy Essentials"

21:44 "Golden Handcuffs Dilemma"

25:29 "Building a Hiring Pipeline"

28:24 "Fostering Growth and Balance"

31:03 Scaling Revenue Through Skilled Leadership

34:49 Preparing the Next Generation

37:20 "Challenges in Automotive Careers"

40:58 "Beware Leadership Temptations"

44:05 "Finding Balance in Leadership"

45:51 "The Struggle to Take Seriously"

52:01 "Building Trust Through Consistency"

55:12 "Cluttered Midwestern Dealership Tale"

56:18 "Impactful Change Through Appearance"

59:50 "Supportive Learning Community"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Eric Cook, better known as “Eric the Car Guy.” Eric shares the story of his unconventional journey from art school to becoming a master technician and influential automotive content creator. The conversation explores changes in the automotive industry, the importance of shop culture and technician respect, and the challenges both technicians and shop owners face as they adapt to evolving technology and business demands.

00:00 "From Acura to Video Editing"

08:42 "Humbled by Fans' Support"

13:18 "Rediscovering Connection Through Creation"

16:03 "Grace in Growth and Leadership"

23:30 "Valuing Skilled Labor and Adaptability"

28:21 "Value of Skilled Tire Workers"

32:21 "Tech Advances Will Raise Job Value"

40:37 "Human Error vs. Robotics"

44:26 "Modern Paths to Auto Careers"

53:27 "Elvis: From Devil to King"

57:57 "Access to Knowledge, Stupidity Grows"

01:03:42 "Restoring and Revamping Vehicles"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Wayne Marshall, CEO at the Institute for Automotive Business Excellence. Wayne shares his journey from industry vendor and business owner to leading the Institute, emphasizing the importance of succession planning and building a strong foundation for long-term success. The conversation highlights the value of investing in people, fostering industry-wide collaboration, and creating an exceptional customer experience through attention and hospitality.

00:00 Letting Go to Empower Growth

05:51 "Building a Strong Foundation"

14:54 "Embracing Change in Business Ownership"

18:48 "Business Growth and Advice"

24:29 Pitching to Decision-Makers Only

27:43 Switching to a Smaller Bank

36:25 Investing in People for Growth

39:19 "Supporting Growth and Opportunity"

47:11 "Collaboration, Communication, and Growth"

51:27 Sports, Passion, Pressure, and Mistakes

58:38 Stressful Car Troubles

01:00:04 "Turning Issues Into Opportunities"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by shop owner Mike Himes and guest Rick White to discuss the evolution of Mike’s shop over the past year. Rick shares coaching insights on overcoming emotional challenges around pricing and the importance of valuing your work. Mike reveals how increasing labor rates and implementing a robust parts matrix led to significant financial improvements, while the group addresses common industry pitfalls such as undercharging and ineffective workflows.

00:00 "Biggest Change: Workflow Insights"

07:24 "Facing Fear for Growth"

12:25 Growth Journey: From Beginner to Achiever

19:33 "iPhone Queue Frenzy"

23:29 "Only Expert in Town"

31:23 "Jeff Compton Protects Technicians"

32:33 "High Turnover Acceptance Debate"

40:48 "Stop When Risks Appear"

45:45 "Factory vs Full Process"

51:27 "Subscription Costs for Scan Tools"

55:27 "Pricing Adjustment Lessons with Rick"

01:03:24 "Parts Store Manager Advice"

01:04:51 Effortless Transition with Shopware

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Cody and Sabrina Gaddie. Cody shares the challenges and rewards of growing a mobile diagnostics business, including the importance of building processes and preparing for the business to run independently. Sabrina offers honest insights into the impact of business ownership on their relationship, stressing the need for communication and balancing personal well-being with supporting Cody’s vision. The group also discusses the broader state of the industry, highlighting the struggle to find passionate new technicians and the need for better incentives and training for diagnostic work.

00:00 "Making Business Valuable"

08:30 "Navigating Partnership and Resentment"

10:54 "Resentment Over Passion Priorities"

16:27 Life-Changing Industry Events

21:45 Streamlining Technical Support Processes

29:50 Teaching Automotive Skills Efficiently

35:38 Business Growth & Networking Challenges

36:51 Collaborative Networking Among Entrepreneurs

44:47 "Kid Hacks BIN Files Impressively"

49:38 "Diag Pricing Debate Unveiled"

53:51 Testing Explanation: Address vs. Zip Code

01:00:57 "Lucas Calls Out the BS"

01:03:04 "Mechanic Missteps and Recommendations"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Cecil Bullard, industry veteran and business coach. Cecil shares the importance of properly valuing diagnostic labor in automotive shops, explaining why most shops fail to charge adequately for the complex testing modern vehicles require. The conversation highlights the necessity for shop owners to plan for their financial future, emphasizing retirement strategies and the risks of working solo. Finally, they discuss the value of building a strong team and why technicians with no interest in leading or managing should reconsider opening their own shop.

00:00 DHT's Impact on Male Development

08:25 Auto Shop Diagnostic Process

14:58 Hormones, Cars, and Adjustments

20:55 Optimizing Average Repair Order

26:23 Professional Standards in Coaching

32:23 "Raise Your Labor Rate"

33:52 "Revenue Variance Insights"

41:03 "Family Shop Management Plan"

46:51 "Contentment, Family, and Responsibility"

50:35 "Solo Work: Control vs. Risk"

57:30 Risk Balancing for Lifestyle Goals

01:02:58 Debt vs. Investing Motivation Struggles

01:06:09 Sun's Shift in Auto Shop Strategy

01:14:51 "Perspective and Self-Improvement Insights"

01:17:37 "Beyond Fixing Cars"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Liz Perkins, shop owner, technician, and multi-business entrepreneur, along with Jesse Meddaugh from 360 Payments. Liz shares her journey of growing a business from shop operations to training and managing multiple ventures, emphasizing the importance of understanding and mastering the financial side of the company—even getting hands-on with bookkeeping for deeper insights. The conversation explores the impact of integrated consumer financing on shop sales and customer experience, with both Lucas and Liz highlighting how offering payment options can reduce stigma, increase approval rates, and empower customers.

00:00 "Seamless Consumer Financing Growth"

03:51 Streamlined Vehicle Financing Process

08:30 Rising Costs of Car Repairs

12:36 Guaranteed Results Over Cheap Fixes

15:21 "Negative Impact of Free Diagnostics"

17:00 "Choosing Free Diagnostics Wisely"

20:40 "Working Mom's Struggles"

23:26 North Carolina DMV Renewal Woes

27:24 "Keep Growing, Keep Building"

32:09 Quick Harness Installation Guide

32:45 "Frustrated Mechanic Wrecks Harness"

38:32 Bookkeeping vs. Accounting Confusion

40:48 Understanding Business Fees

43:53 DIY Accounting Confidence

45:51 "Monthly P&L and Accounting"

50:52 Efficient Scheduling for Long Commutes

54:28 Tire Service Pricing Inquiry

56:27 Balancing Growth vs. Staying Solo

59:10 Grammar Concerns with Dashes

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman are joined by Jeremy Hoyle, leadership coach and veteran of the family entertainment industry. Jeremy shares his personal journey from frontline worker to senior executive, emphasizing the importance of investing in your own professional development. The conversation delves into EOS and business fundamentals, with practical advice on leveraging KPIs and accountability to drive growth.

00:00 "Work Ethic and Ownership"

05:23 Leadership & Business Coaching Journey

10:44 "Dependability and Leadership Value"

19:37 "Building Layers for Growth"

23:39 "Improving Call Conversion Rates"

31:02 "Leaders Need Accountability Systems"

35:09 "Missed Conversations and Discipline"

38:26 Teaching Accountability Through Standards

45:05 "Mopping Mishaps and Frustrations"

50:12 "Policing Standards and Staffing"

56:50 Linchpins vs. Industrial-Era Education

01:03:09 "Struggles of Running a Shop"

01:03:49 "Sell the Shop"