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How important are the words you choose to use on your website, marketing and even in your daily conversations? How does it affect the way you are viewed, your products, or even your business? I have been big on making sure to say client over customer and project over job for a long time and there are others. Kerry Lenz has also shifted the words she uses in her business to better convey what separates Rice’s More Than Floors in their market.

Kerry Lenz and her husband Brad own Rice’s More Than Floors which they acquired in 2016 from Brad’s parents. The store has a beautiful history dating back to 1968 where it started as a furniture and appliance business, later adding carpet. Kerry was a registered nurse and then joined the flooring business when Brad’s parents sold the store to them. When their general manager decided to pursue a new career, Kerry stepped up and started filling that position, as well as, taking on a mentoring role for the company to grow their culture. This involves coaching the team through not only business challenges but personal as well to develop a well rounded and proud individual.

Listen in to this week’s episode of the Floor Academy Podcast as Kerry and I discuss why your word choice matters and how it can improve not only your audiences perception of your business, but your own.

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