• Circulation numbers have always been dubious, says media veteran

  • Jan 12 2023
  • Durée: 19 min
  • Podcast

Circulation numbers have always been dubious, says media veteran

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.

    But a 40-year veteran of Singapore’s print, broadcast and digital media, PN Balji, says circulation and readership numbers have always been under a question mark.

    In this podcast with Media Savvy’s Mark Laudi, he explains how the numbers have been scientifically calculated in the past, and questions whether advertisers will withdraw their funding.

    He also does not foresee major changes to Singapore’s media landscape, including government financing for SPH Media.
    Voir plus Voir moins
Voir plus Voir moins
activate_Holiday_promo_in_buybox_DT_T2

Ce que les auditeurs disent de Circulation numbers have always been dubious, says media veteran

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.