Page de couverture de Climate Rising

Climate Rising

Climate Rising

Auteur(s): Harvard Business School Business & Environment Initiative
Écouter gratuitement

Climate Rising is about the impact of climate change on business. It brings business and policy leaders and Harvard Business School faculty together to share insights about what businesses are doing, can do, and should do to confront climate change. It explores the many challenges and opportunities that climate change raises for managers, such as decisions about where they choose to locate, the technologies they develop and use, their strategies with respect to products, marketing, customer engagement, and policy—in other words, the full spectrum of business concerns. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Nature et écologie Science Économie
Épisodes
  • How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

    How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft
    Sep 2 2026
    Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences. The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate distinct approaches to climate storytelling. New Belgium used products and campaigns to engage consumers directly. Allbirds embedded sustainability into product design and customer experience. Microsoft focused internally, translating climate ambition into governance structures and decision-making processes. Taken together, these leaders highlight how climate communication can influence customers, employees, policymakers, and business leaders—and why storytelling remains an essential part of accelerating climate action.
    Voir plus Voir moins
    24 min
  • Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

    Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice
    Aug 19 2026
    Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact. The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing
    Voir plus Voir moins
    30 min
  • Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

    Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It
    Aug 5 2026
    Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John explains how his team uses behavioral science, focus groups, large-scale experimentation, and data-driven messaging to shift public perception on climate and energy. The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate crisis” can backfire, and why trust, identity, and local relevance matter more than abstract global narratives. John also discusses the role of AI in reshaping marketing and the risks and opportunities it presents for climate communication
    Voir plus Voir moins
    46 min
adbl_web_anon_alc_button_suppression_t1
Pas encore de commentaire