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Climate Rising

Climate Rising

Auteur(s): Harvard Business School Business & Environment Initiative
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Climate Rising is about the impact of climate change on business. It brings business and policy leaders and Harvard Business School faculty together to share insights about what businesses are doing, can do, and should do to confront climate change. It explores the many challenges and opportunities that climate change raises for managers, such as decisions about where they choose to locate, the technologies they develop and use, their strategies with respect to products, marketing, customer engagement, and policy—in other words, the full spectrum of business concerns. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Nature et écologie Science Économie
Épisodes
  • Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

    Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It
    Aug 5 2026
    Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John explains how his team uses behavioral science, focus groups, large-scale experimentation, and data-driven messaging to shift public perception on climate and energy. The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate crisis” can backfire, and why trust, identity, and local relevance matter more than abstract global narratives. John also discusses the role of AI in reshaping marketing and the risks and opportunities it presents for climate communication
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    46 min
  • Good Power: How Climate Communication Can Accelerate the Energy Transition

    Good Power: How Climate Communication Can Accelerate the Energy Transition
    Jul 22 2026
    Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to accelerate renewable energy adoption and counter misinformation. The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes. The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.
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    45 min
  • McKinsey on Climate Adaptation: The Global Resilience Gap

    McKinsey on Climate Adaptation: The Global Resilience Gap
    Jul 8 2026
    Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to discuss McKinsey’s new research assessing adaptation needs, costs, and gaps around the world. The conversation explores why the world is already underinvesting in resilience, and how climate risks are distributed unevenly across geographies and income levels. Mekala explains the concept of the “resiliency gap,” highlighting that billions of people remain under-protected despite the existence of cost-effective solutions. The episode also examines how climate risks will evolve in the coming decades, why adaptation spending needs could rise to over $1 trillion annually, and what barriers—beyond finance—are preventing action. The discussion concludes with insights into how businesses, governments, and financial institutions are beginning to respond, and what it will take to scale adaptation globally.
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    46 min
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