• Coca-Cola’s Greatest Mistake | Out With The Old | 1

  • Feb 11 2021
  • Durée: 41 min
  • Podcast

Coca-Cola’s Greatest Mistake | Out With The Old | 1

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  • Résumé

  • In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder.


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